This is a longitudinal study into the sensemaking of mobile media and the transforming tensions of innovation within a newspaper organisation. The study focuses the thinkings and doings among media workers from editorial-, business- and IT departments, emphasizing that scholars should preferably study all three groups in order to grasp innovation processes. The results shed light on the transforming tensions between these groups, as well as bearing witness to the changes in the culture and organisation of contemporary newspapers. It shows how techies are becoming inexorably intertwined in digital developments and how they shape cross-media news work. The study also shows how increases in the possibilities and expectations for participation are changing the tensions between media producers and users. Also noted is how the changing tensions between humans and machines further impact the shaping and management of journalism, in general, and services for mobile media, in particular. Finally, the study illustrates how the shaping of mobile media has not only been influenced by media workers’ concept of newspaper journalism, but also that their construction of the new transforms how they relate to the old.
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