The Marketing of Non-Staple Crops in India

Journal of Economics and Sustainable Development, USA, 2012

The marketing of agricultural crops plays an important role not only in stimulating production and consumption, but also in accelerating the pace of economic development. It is not only an economic link between the producers and consumers; it maintains a balance between demand and supply. Study examined the transaction of agricultural crops through rural markets and the price structure of different crops in rural markets of Ambedkarnagar District. It also highlighted the composition and structure of sellers and traders engaged in the marketing process.

In recent years agricultural sector in India has grown in size and complexity. Good improvement is registered in production, marketing channels, institutional credit and regulatory reforms, etc. As per Food and Agriculture Organization of the United Nations 2010 data, we have been ranked within the world's five largest producers of over 80% of agricultural produced items, but the fact is most of the farmers in India are facing the challenges of poverty, food security and unemployment.

The marketing of agricultural crops plays an important role not only in stimulating production and consumption, but also in accelerating the pace of economic development. It is not only an economic link between the producers and consumers; it maintains a balance between demand and supply. Study examined the transaction of agricultural crops through rural markets and the price structure of different crops in rural markets of Ambedkarnagar District. It also highlighted the composition and structure of sellers and traders engaged in the marketing process.

Northeast Indian comprises of eight states where 77 per cent of the working population in the region is engaged and dependent on agricultural operation. The purpose of the paper was to study and identify the challenges in agricultural production and marketing in northeastern states, India. The data in the paper was collected from 120 farmers from four states in the region and was analyze using SPSS. The study found absence of crop insurance; non-availability of bio-pesticide, Non-availability of information on organic farming etc. are categorized under severe problems in production for farmers. Lack of agricultural credit facilities, lack of market information, lack of warehousing and storage facilities, too many intermediaries resulting in high cost of goods and services, lack of farmers' organization etc. are found to be severe problems in marketing for farmers.

The marketing of agricultural crops plays an important role not only in stimulating production and consumption, but also in accelerating the pace of economic development. It is not only an economic link between the producers and consumers; it maintains a balance between demand and supply. Study examined the transaction of agricultural crops through rural markets and the price structure of different crops in rural markets of Ambedkarnagar District. It also highlighted the composition and structure of sellers and traders engaged in the marketing process.

Asian Journal of Agricultural Extension, Economics & Sociology

Biggest discovery in the history of humanity was agriculture for basic livelihood of people to sustain this biggest development the quality supply of agricultural inputs to the farming community is essential because agriculture is the primary source of livelihood for about 58% of India’s population. Gross Value Added by agriculture, forestry, and fishing was estimated at Rs. 19.48 lakh crore (US$ 276.37 billion) in FY20. Share of agriculture and allied sectors in gross value added (GVA) of India at current prices stood at 20.2 % in FY20. (Source: National Statistical Office (NSO). Seeds are critical to successful crop production and inevitably, farm productivity and profitability. Fertilizer supplies nutrients to the soil that are essential for growth. Crop protection chemicals control weed species, harmful insects and plant diseases that affect crops. Technical knowledge and Machinery enhance human labor effectiveness and increase farm productivity. Farm information helps the farme...

Institutional Change in Indian Agriculture. National …, 2003

V.Rajamannar

Agriculture is unique in relation to industry and assumes a huge job in the monetary improvement of a country. India thriving relies on the agrarian success. There are numerous sorts of agrarian items delivered in India and the showcasing of all these homestead items by and large will in general be a perplexing procedure. Horticultural promoting includes numerous tasks and procedures through which the sustenance and crude materials move from the developed homestead to the last buyers. Horticulture gives products to utilization and fares and assembling segments. The reasonable advertising framework ought to be structured to give appropriate reward or come back to the endeavors of the tiller of the dirt. Market data is a methods for expanding the proficiency of advertising framework and advancing improved value arrangement. This paper explains the problems and prospects in the marketing and how much profit to the farmers. For this study, 20 household from each village are considered as population in the Hosur. Descriptive research is applied. Questionnaire is considered as a research tool. Sample respondents were selected based on random sampling technique.

Food and Nutrition Bulletin, 2019

Background: Diets in rural India are cereal based with low intakes of micronutrient-rich foods. The value chains for nutrition approach aims to study supply and demand of such foods. This may aid in development of interventions to improve diets and livelihoods. Objectives: (1) To identify how fruit and vegetables are accessed, (2) to describe and map the structure of value chains for exemplar foods, (3) to understand how foods are priced, and (4) to explore factors that affect decisions about which crops are grown, marketed, and sold. Methods: After stakeholder consultation, we identified 2 fruits (mango and guava) and 2 vegetables (shepu and spinach) as exemplar foods. Criteria for these exemplar foods were that they should be known to participants and there should be variability in intakes. We held 24 interviews with value chain actors including farmers, wholesalers, and vendors of the exemplar foods. Data collection was stopped when no new information emerged. We used inductive t...