The Use of Social Media in Romanian Political Marketing
Orlando Benea
Marius Calin Benea
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Abstract
The arrival of new media and of the Internet in particular, has completely transformed the classical interactions between politicians, voters and the media. For politicians, creating the appropriate networks meant to keep on exercising an influence over the debates is now vital: the applications of Web 2.0 are, for this purpose, a new opportunity. Facebook, Twitter, social networks allow politics to be also done on the Internet. A new essential type of media after the European referendum of 2005 has shown to what extent it should henceforth count on this new democratic space. A space of anonymity and free speech is born, which disrupts the habits of elected officials and often undermines elaborate communication strategies. And, of course, this is on the verge of attracting the hostility of some political figures and communicants. The goal of this paper is to examine the connection between Romanian politics and the use of social media, and give suggestions on how the use of social media in political marketing could be further advanced.
Key takeaways
- More and more countries are connected to the internet and this can be seen in the social media.
- The last few years have shown that the online political marketing is not a necessity anymore, but a must for the politicians.
- The politicians share their messages quickly and easily.
- Since more and more people are using Facebook, politicians that want to win a vote, companies that want to sell their products, journalists that want to share their opinion every moment etc. are using Facebook as a marketing tool.
- However, the social media can also be used by the people in order to impart idea with the politicians.
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