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Human Behavior, Psychology, and Social Interaction in the Digital Era/ Editors: Anabela Mesquita & Chia-Wen Tsai

This chapter examines the use of smartphones for self-broadcasting via social media among college students. Based on motivation and network externalities theories, our survey of a public university’s college students confirmed our hypotheses that network size, years of experience using social media and the time spent on social media positively predict their frequency of self-broadcasting on their smartphones. The results suggest that 85.2% of college students self-broadcast at least once a month by updating their status on SNS and students are likely to self-broadcast within their network. Most students set their profile privacy setting as private or semi-private. But privacy setting does not affect self-broadcast frequency.

Human Behavior, Psychology, and Social Interaction in the Digital Era, 2015

This chapter examines the use of smartphones for self-broadcasting via social media among college students. Based on motivation and network externalities theories, our survey of a public university's college students confirmed our hypotheses that network size, years of experience using social media and the time spent on social media positively predict their frequency of self-broadcasting on their smartphones. The results suggest that 85.2% of college students self-broadcast at least once a month by updating their status on SNS and students are likely to self-broadcast within their network. Most students set their profile privacy setting as private or semi-private. But privacy setting does not affect self-broadcast frequency.

The use of social networking by college students has become increasingly relevant to their academic lives. Smartphones have added great potential by enabling an increase in the use of social networking and in the number of hours spent on such sites. Being online for a long time and getting different information from different sources at the same time may cause information overload. Students could face problems filtering the information they receive and they might find it difficult to decide on which they can trust and, therefore, should select.

African Journal of Business Management, 2012

The Internet and, in particular, social network sites (SNS) have revolutionised communication patterns in the 21 st century. Globally, adoption of these technologies is most common among young consumers, who increasingly integrate social networking into their daily lives. This study examines SNS usage habits of students. Data were collected using a self-administered questionnaire from a sample of 256 South African students. Findings confirm the popularity of Facebook, and suggest potential for social networking in many aspects of students' lives including education. Faster Internet access and cheaper 3G technology, as well as Smartphone telephony, are enablers that influence adoption of social networking positively. The paper concludes by proposing implications and suggesting areas for future research.

Social networking sites are web-based services which allow individuals to create profiles, articulate and communicate with others. This paper identifies seven motives behind the use of social networking sites and discusses factors such as frequency of use and influence of social networking sites on the lives of users.

The use of social networking by college students has become increasingly relevant to their academic lives. Smartphones have added great potential by enabling an increase in the use of social networking and in the number of hours spent on such sites. Being online for a long time and being able to access different information from different sources at the same time could cause information overload. Students could face problems in filtering the information they receive and they might find it difficult to decide which sources they can trust and, therefore, which to select.

Social media has emerged as a new medium of communication and is part of daily life for majority of the people. This study aimed to identify key motivating factors behind use of social media among Indian users. Data were collected through self-administered questionnaire and conclusion were drawn with the help of factor analysis. Analysis reveals feedback and personal utility, entertainment and socializing, content sharing and networking as key motives for using social media.

Karpagam Journal of Commerce and Management, 2020

Social media offers a platform for consumers to gather necessary information and general public opinion on various products and services, which they prefer to buy (Powers et al., 2012). Now-a-days, social media plays a major role towards consumer purchase decision (Smith, 2009). Thus, social media made consumer more empowered, where they can pass freely pass their comments on various products and services (Mangold and Faulds, 2009). Today, marketers started following the consumers on social media to identify the consumer’s comments about their product and to identify the features considered by the consumers before purchase (Darley et al. 2010)

Recently there has been a dramatic proliferation in the number of social networking sites (SNSs) users; however, little is published about what motivates college students to use SNSs in education. The main goal of this research is to explore the college students' motives for using SNSs in education. A conceptual framework has therefore been developed to identify the main factors that influence/motivate students to use social networking sites for learning purposes. To achieve the research objectives a quantitative method was used to collect data. A questionnaire has been distributed amongst college students. The results reveal that social influence, perceived enjoyment, institute regulation, perceived usefulness, ranking up-lift, attractiveness, communication tools, free of charge, sharing material and course nature all play an important role in the motivation of college students to use SNSs for learning purposes.

One of the recent popular social media platforms is the social networking site (SNS). Thus far, few previous studies have empirically investigated people's motivations for SNS usage, especially not outside the U.S. This study combines a large-scale quantitative and qualitative research design, by asking 1,200 SNS users an open question regarding their reasons for using SNSs. An important conclusion drawn from a preliminary content analysis is that people often report many motivational reasons for using SNSs . The most important reason is to get in contact with new people (31%). The second most valued was to keep in touch with their friends (21%), whereas the third was general socializing (14%). A total of 11 different reasons and several sub-reasons were identified; that all give insight into the personal incentives that drive people to use SNSs and thus contribute to our understanding of how to develop successful social networking online.