Election Posters in Turkey: A Visual Communication Application
Secil Toros
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Abstract
Visual designs of posters are as important as their content. For that reason posters should be designed according to the graphic design principles in order to succeed in their political communication. Based on this proposition, this study analyses the election posters used by three major political parties in Turkey with a special focus on their use of graphic design principles. The evaluation scores showed that, the Justice and Development Party, AKP is the most successful party in employing the graphic design principles in their posters which is followed by the People’s Republican Party, CHP and Nationalist Action Party MHP.
Figures (4)
![When the MHP posters were analyzed, it has seen that in most of them, one
element or one set of elements was emphasized clearly with a successful use of
figure ground relationship. But as it is mentioned before, being visually readable and
noticeable is not enough for attracting the voters’ attention. So as to arouse interest
in the viewer, the emphasized element should be the summary of the idea of the
poster and this would be understood by the audience on the first sight. MHP posters
for their compatibility to unity principle were found very poor. Also the color used in
some posters like purple and pink, instead of strengthening the message [4], were
found to be irrelevant and ruining the communication.](https://figures.academia-assets.com/37862791/figure_001.jpg)
Key takeaways
- Posters are essential means of political communication and political advertising.
- Despite of the noise of other competing posters the poster has to attract and evoke an interest on the voters [3].
- Ultimately the posters should be designed according to the design principles so as to be able to convey the message effectively in a short period of time.
- This makes the communication complicated and audience get tired and bored of reading the message of the posters.
- In this study, the election posters used by three major political parties AKP, CHP and MHP were examined according to their use of graphic design principles.
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