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A Broader Perspective of ECR Adoption Study

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Abstract

In order to sustain competitiveness companies need to adopt electronic commerce enabled inter-organisational systems to improve the efficiencies of the entire supply chain. Adoption of inter-organisational systems by companies, however, has proved to be difficult, since such systems span organisation boundaries. Understanding this lack of success is hampered by the lack of sound theoretical analysis of inter-organisational systems adoption. In this study, which uses Efficient Consumer Response (ECR) as an example, we describe and contrast two different approaches to modeling adoption. The first relates ECR characteristics, organisation characteristics, and certain external driving forces to ECR adoption, and is a familiar factorstype model. Then, recognition of the importance of the inter-orgaisational context of ECR adoption leads to a reconsideration of the causal links in this model and to the formulation of a new model of the proccesual kind. Case studies of ECR adoption in Australia are presented to demonstrate that the revised model captures more of the complexity of ECR adoption experiences and outcomes.