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A Profile Ontology for Personalised Mobile Shopping Support

2010

Abstract

Personalisation is a desired functionality for applications within mobile environments. One approach to personalisation of mobile services is by the use of personal and contextual information. In this paper we describe a personal profile for this purpose that has been created using OWL DL implemented in Protégé. The developed profile ontology is based on, and evaluated relative to, personas and scenarios from the food shopping domain. The profile covers three levels of information; personal information, stable information and temporary interest. The main result is a profile ontology that is used to illustrate potential benefits by use of information about a person in the personalisation process, which can be extended to cover other areas of interests.