Entre curtidas, desejos e carrinhos

DergiPark (Istanbul University), 2022

As an unavoidable part of the lives of people, social media has created a consumption style, attracting attention to its changing consumption habits and transferring to digital platforms. When social media becomes addictive, its usage affects people in terms of hedonic consumption, need for sharing, and social competence based on conspicuous consumption and socialization. Therefore, this study aimed to evaluate the hedonic consumption, need for sharing, and social competence of individuals based on conspicuous consumption. We used data on social media usage by students in higher education. An online Google Form survey was conducted on students from a state university in Turkey, and 637 participants joined this research. The results show that (a) hedonic consumption, (b) need for sharing, and (c) social competence affect social media addiction. This effect occurs from the mediation effect of social media usage. In this study, theoretical and practical implications and limitations and future areas of research are discussed.

Social media has become pervasive, impacting the social and cultural fabric of our society and changing the nature of social relationships (Mahmood and Farooq, 2014). Facebook, being the second most visited website in the world and the most visited in Sri Lanka, could be identified as a special source of addiction. Today, an average user browses Facebook at least for 30 minutes a day as a habit using computers or smart devices and gets exposed to diverse content on Facebook (Andreassen et al., 2013; Griffiths, 2012). An addiction is known to destroy human beings and their relationships and Facebook addiction is no exception to this (Grant, Potenza, Weinstein, and Gorelick, 2010). Marlatt, Baer, Donovan, and Kivlahan (1988), defined addictive behaviour as “a repetitive habit pattern that increases the risk of disease and/or associated personal and social problems” or “the behaviour continues to occur despite volitional attempts to abstain or moderate use”. Compulsive, excessive, impulsive, uncontrolled, and indulgent were also listed instead of the term “addictive” (Alavi, Maracy, Jannatifard, and Eslami, 2011). According to Socialbakers.com, approximately there are 70% male users and 30% female users of Facebook in Sri Lanka. In this study, the researchers have attempted to investigate the relationship between compulsive consumption behaviour on Facebook and the gender of those individuals. This relationship between gender of the user and the user’s addicted behaviour on Facebook is not only a highly interesting issue but a potential element which can affect the increase of compulsive buying behaviour on Facebook. Further, there has been a significant lack of empirical studies that investigate the relationship between gender of individuals and compulsive buying behaviour on Facebook.

The aim of this study is to determine whether or not internet addiction levels of young people lead to differences in social media use intentions. The study consists of two main parts. In the literature review section where the conceptual framework is tried to be formed, internet addiction and social media concepts are defined, and information on social media use is given. Following the conceptual framework, the hypothesis to test whether or not the addiction has led to differences in the intended use is analyzed with a sample of 756 participants. The results of the research study suggest that 96.8% of the young people use the internet on a daily basis, 91.2% use mobile phones for the internet access, 0.61 of the young people are addicted to it, and 0.391 of them spend 5-6 h online every day. Facebook is seen as the most preferred social media tool. Young people use the social media mostly to establish communication and to make various kinds of sharing. It is worried that the young people's quality of life and mental health may be negatively affected in the later years. For this, first of all, the government needs to conduct studies on media literacy and create different social fields such as sports facilities, theaters, etc. where the young people can socialize with each other. In the conclusion of the study, the effects in question are evaluated, and the state, business managers, marketing researchers and marketing researchers are presented with suggestions.

Arts and Social Sciences Journal , 2018

Social media has become pervasive, impacting the social and cultural fabric of our society and changing the nature of social relationships. Facebook, being the second most visited website in the world and No: 01 in Sri Lanka, could be identified as a special kind of addiction today where an average user browses Facebook at least for 30 minutes a day from computers or smart devices and gets exposed to diverse content on Facebook as a habit. Marlatt, Baer, Donovan, and Kivlahan, defined addictive behavior as "a repetitive habit pattern that increases the risk of disease and/or associated personal and social problems" or "the behavior continues to occur despite volitional attempts to abstain or moderate use". Compulsive, excessive, impulsive, uncontrolled, and indulgent were also listed instead of the term "addictive". In this study, the researcher has attempted to investigate the relationship of compulsive consumption behavior on Facebook has with the demographic factors of individuals.

2020

Bu calisma materyalizm ve paraya karsi tutumun sanal kompulsif satin alma uzerindeki rolunu inceleme yoluyla kompulsif satin alma literaturu ile ilgili anlayisi genisletmeyi amaclamaktadir. Iki hafta boyunca bir arastirma sirketi tarafindan 601 kisiden anket toplanmis, regresyon analizi kullanimiyla bir nedensel calisma yapilmistir.Materyalizmin basta mutluluk olmak uzere uc alt boyutunun da sanal kompulsif satin alma ustunde anlamli etkisi bulunmus, ancak paraya karsi tutumun guc disindaki diger iki boyutunun anlamli etkisi saptanamamistir Guc, online kompulsif satin alma uzerinde negatif anlamli bir etkiye sahiptir Sanal kompulsif satin alma literaturunde parasal konularla ilgili bir boslugu dolduracagi dusunulen calismada dijital cag, post-materyalizm ve yogun internet kullanimi gibi trendler isiginda gelecekle ilgili ongorulerde bulunulmustur.

Acta Médica Portuguesa

Introduction: The use of social media is an extremely popular activity, with an average time spent of two and a half hours daily. The number of users continues to rise, with 4.65 billion around the world in 2022, approximately 58.7% of the world population. A rising number of studies show that a minority of these persons will develop a behavioral addiction on social media. The aim of this study was to understand if the use of a specific social media platform predicts increased addictive potential.Material and Methods: A cross-sectional sample of 300 persons (aged 18 years-old or older, 60.33% female), completed an online survey including sociodemographic questions, data regarding the use of social media and the Bergen Social Media Addiction Scale (BSMAS). Linear and logistic regression models were performed to determine the risk for each media platform.Results: Instagram® use was a significant predictor of higher scores on the BSMAS (B 2.51; p < 0.0001; CI 1.33 - 3.69). The use o...

Facebook is notably the most widely known and used social network worldwide. It has been described as a valuable tool for leisure and communication between people all over the world. However, healthy and conscience Facebook use is contrasted by excessive use and lack of control, creating an addiction with severely impacts the everyday life of many users, mainly youths. If Facebook use seems to be related to the need to belong, affiliate with others and for self-presentation, the beginning of excessive Facebook use and addiction could be associated to reward and gratification mechanisms as well as some personality traits. Studies from several countries indicate different Facebook addiction prevalence rates, mainly due to the use of a wide-range of evaluation instruments and to the lack of a clear and valid definition of this construct. Further investigations are needed to establish if excessive Facebook use can be considered as a specific online addiction disorder or an Internet addiction subtype.

2018

The key objective of this research study is to find the relationship between Sociological factors (that includes Peer group, Media Celebrity endorsement, TV advertisement, and Family communication) and Compulsive buying behavior with mediating factor Materialism. Previous studies have shown that there is a positive impact of all sociological factors on compulsive buying behavior. 92% responses among questionnaire were usable. The reliability analysis, correlation, regression, and other testhe ts were performed through SPSS. This study suggested that sociological factors enhance the compulsive buying behavior. The consequences of the findings of the study reveal that there is a significant positive relation of all factors on compulsive buying behavior. Future Studies can be done with other factors like age, psychological factors, personal factors, demographic factors, and occupational factors

REVISTA ESPACIOS, 2018

This study aims to establish whether the socioeconomic factors of Facebook users has a varying influence on their buying decisions after exposing to advertisements on it. The study was conducted on 865 respondents of Odisha (430 male & 435 female) of which 445 were rural & 420 were urban. The data was analyzed by applying linear regression along with MANOVA. Two of the packages namely R base along with diagram were used to perform linear regression and for visualization. The study takes gender, age, education, marital status, residence, occupation & income as socioeconomic factors and these are pitted against study variables like mode of shopping, frequency of purchase, amount spent & types of goods purchase. The study highlights the significant relationship between the socioeconomic factors & these study variables. Keywords: Facebook, advertisements, socioeconomic variables, buying decision

Meticulous observations of the market across the planet reflect that Globalization of world markets has resulted in high levels of materialism in many places. Notibly, social media amongst all media of advertising has a very loud and apparent impact on youth. In the current situation where elders are still holding on to with the television and banners, youth are exposing themselves to various social media websites. Wherein they are exposed to ads and pop-ups every single time they are active on one or the other social media website(s). These advertisements play a daunting role in influencing youngsters for making a purchase and drag them towards materialism, which is expressed in the form of initiating a purchase or creating arousal for purchase.