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Violation of utility theory in unique and repeated gambles

1987, Journal of Experimental Psychology: Learning, Memory, and Cognition

This article is concerned with a recent debate on the generality of utility theory. It has been argued by Lopes (198 i) that decisions regarding preferences between gambles are different for unique and repeated gambles. The present article provides empirical support for the need to distinguish between these two. It is proposed that violations of utility theory obtained under unique conditions (e.g., Kahneman & Tversky, 1979), cannot necessarily be generalized to repeated conditions. We would like to thank Baruch Fischhoff, Sarah Lichtenstein, Charles Lewis, and Charles Vlek for many valuable comments on previous drafts of this article.