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¿Sociedad digital o capitalismo cultural?

The key point of discussion between the political economy of communication and culture, on the one hand, and cultural studies, on the other one, is the relationship between capitalism and culture. As an approach, political economy is not only a divergent theoretical interpretation of communicative events but constitutes a real epistemological alternative since it constructs its object, not from the autonomy of the media and technology, but from the insertion of them in the development of capitalism. So the relationship between capitalism and technology, such as object and as a question, and the primacy of capitalism above technology, as hypotheses, are the two axes of this presentation. Keywords : Political Economy, Cultural Studies, Technology, Capitalism