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СОЦИАЛЬНАЯ МИФОЛОГИЯ, ТУРИЗМ И МОБИЛЬНОСТЬ

Abstract

The aim of this article is to present the results of study two positive aspects of social mythology, contributing to the development of the tourism industry. The first aspect is functional. It manifests itself in the atmosphere of the worship of the people before the great history of their Motherland. The second aspect is spatial. As shown by author’s studies of sacred landscape of Eurasia[8], it is important to create a positive image of the territory, region and country as a tourist brand. This brand contains: 1) a scientific study of the monuments of nature, history and culture; 2) the security activities aimed at the formation of the cultural heritage of future generations; 3) patriotic education of the population, involving the creation of an atmosphere of belonging of people to the great history of their country. We address the following question: how social mythology influences the creation of modern trusteeship brands?