New Idea in Retail Marketing

Proceedings of the 3rd International Conference of Business, Accounting, and Economics, ICBAE 2022, 10-11 August 2022, Purwokerto, Central Java, Indonesia

Grocery stores and modern stores are traders who are engaged in the retail business with the aim of making a profit. With the development of the era, it's not even just a grocery store, as now, modern stores, namely Indomaret and Alfamart, have been established on GKB Cluster, Gresik. Modern stores are a threat to grocery stores because most people visit and shop at modern stores. This study aims to determine the strategy of grocery stores in increasing their sales volume to face modern stores. This type of research is descriptive with a qualitative iapproach. Data was collected by means of observation and interviews. The data analysis technique used in this research is using the interactive model of Miles and Huberman (1984), namely data collection, data reduction, data presentation, verification. The result of this study is that the researchers found the strategy used by the grocery store by doing a promotion mix and service quality.

Internationalisation of the retail firms is one of the main drivers of changes in the food industry in Central and Eastern Europe. The most important consequence of the retail internationalisation on the agri food business is the verticalization. Foreign retailers often import their original business model based on supply chain management. In Central and Eastern Europe growing share of retail brands is observed. This results in a new dimension for retailer. Retailer overtake the responsibility of the whole supply chain by the retail branded products. Therefore they have to change their behaviour and should coordinate the chain and cooperate with them.

2015

Procedia - Social and Behavioral Sciences, 2015

The retail sector has a continuously developing and changing structure. This change affects the economical, social, cultural and geographical structure and at the same time it is affected from all of them. One of the main targets of retail planning politics is creating an environment which will increase quality of the shopping environment for consumers and will let every class of people to reach retail possibilities easily with equal conditions.The aim of the study is determining the factors that is affecting Kuşadası's shopping environment in terms of consumer and cunsomers' perception of the quality of retail environment.Consumers' perception of the quality of retail environment in center of Kuşadası have been evaluated by four characteristics (characteristics of store, physical environment, security and cleaning, pedesterian access). The findings of the study is providing information to consumers, retailers and local goverments which regulate the retail environment.

Journal of Shanghai Jiaotong University, 2021

The Indian retail sector is one the most complex and dynamic sector, it is an amalgamation of the traditional mom and pop stores and modern retail, modern retail although is still in its nascent stage is growing at the very fast pace and transforming the retail landscape of India. The retail sector has evolved as one of the largest players among all the industries. The growth in the organized retail during the recent years is evident by the fact that various shopping malls are sprung up all over the country which is the evidence of its growth. This rise of organized retail has posed many challenges to the unorganized retail as they are constrained by the lack of technology, limited storage place, low investments and many more .These stores have to adopt strategies that would make their business relevant to the current scenario. They have already started taking measures like for making the store air conditioned, hiring right employee for the job, active advertising and promotion of the business, etc. By implementing this course of action the unorganized retail can sustain and survive in the competitive market. The purpose of this research paper is to seek impact of organized retail malls on grocery stores and approximate the various challenges faced by grocery stores, with the advent organized retailers and suggests various effective strategies to grocery store owners to overcome the competition offered from the organized retailers in Nashik city.

International Journal of Business and Administration Research Review, 2016

Retailing includes all activities incidental to selling to the ultimate consumer. is selling final consumer products to householders." So, it is clear that the retailing is the last point of distribution network and the seller (retailer) sells the goods to end consumers at small quantities. The present survey was undertaken to study about the retail business in Thanjavur district. In all eight taluks of Thanjavur district, the sample retailers were taken and the size of samples is 200. The samples were selected as per convenience sampling technique. In the case of most important problem in the retail business, majority retailer-respondents (29%) point out that the competition is the major problem.

Today Retail Management is considered as the modern aspects of business. Many to bands are already opening their retail chain store or planning to do so in the near future. The business environment is also driving these organized sectors to consider the retail establishments. There are many factors which not before todays are make as important. These factors are very crucial to extract the data's of various types relate with the retail management sectors. These factors are very crucial to extract the data's of various types relate with the retail management sectors. In recent days certain shifts are recognized in the research areas as well as in the research subjects. So the focus of the researcher is to develop a comprehensive approach within the research format which not only relate with the collection of data but also try to understand the psychological behavioral aspects of the consumers. The influence generating factor are also considered by the modern researchers to establish their hypothesis include all the operational areas of retail management.

Scopus, 2017

Retail stores may be a comparatively recent phenomenon in India, with a specially created ambience making shopping an experimental affair. Indeed, we are even beginning to demand places where we can avail the luxuries of spending the whole day in one place, taking advantage of a bouquet of services in which shopping is only a part. So, you can browse, window shop, make purchases, break off for a meal, take in some entertainment, and listen to music. This concept of organized retail marketing, which has caught on like lightning, is really just the creation of a distribution network that cuts out various intermediary costs and creates a much smoother interface between manufacturer and customer. Total sales going up to $6.6 trillion, the industry today is the world's largest private industry and accounts for over 8 per cent of the GDP in western countries. And now, it's India's turn. Today, we stand at the crossroads of a retail revolution. After 50 years of unorganized retailing and fragmented kirana stores with very basic offerings, fixed prices, zero usage of technology and little or no ambience the industry have finally begun to move towards modernization, systematization and consolidation. Retailing has now become a key growth area. There has been an attitude change in the way the Indian consumer thinks about shopping. Over the last decade, there has been a significant evolution in his psyche, a change that has been carefully recorded and documented by behavioral pundits. Its impact is also seen in small towns. The change was kicked off by the economic liberalization of the 1900's and accelerated by the media (cable) boom following the Gulf War, when the radical explosion in media images exposed the Indian consumer to the lifestyle enjoyed in more affluent countries. Earlier, it was the lack of consumer culture along with low incomes that prevented the development of such formats. The early indicators of this revolution are the mushrooming of better quality retail outlets, a profusion of brands and various product options. The retail industry is now beginning to evolve. Traditionally, most retailers have very localized operations but this nature of the industry is fast changing with the awareness that sources must be developed and a proper merchandising system put in place. The pace of transformation has accelerated and today India has over 12 million retail outlets. As a phenomenon, retail marketing has a radical impact on business environment and can bring in new technologies, systems and mindsets. It can improve overall labor, productivity and employment, all in the name of providing the consumer with a better range of products at better prices in a better ambience with increased business. This project is mainly based on secondary data, it was collected from various websites and books of reputed authors. To further understand the changing business environment, a field survey was also conducted. Keywords: Retail management, Retail store expansion, New retail opportunities, Reaching customers, Retail selling, New retail idea.

Saudi journal of engineering and technology, 2019

This study aimed to describe the policy implications regarding the management of modern retail markets and traditional markets that occurred in the city of Banjarmasin. The implication is constituted by a policy-based Regional Regulation No. 20 the Year 2012 on the Management and Development of Traditional Markets, Shopping Centers and Modern Stores. A qualitative approach was chosen to explain the research problems. The research subject who acted as informants among them; Disperindagsar head Banjarmasin, shopkeepers and modern retail, private traditional market managers, traditional market traders, and grocery in Banjarmasin. Data collection techniques passed in three stages; observation, interview, documentation. The interactive model based on the reference Miles and Huberman applied to obtain research data saturation. The results showed that the First, the implementation of Regulation No. 20 the Year 2012 on the Management and Development of Traditional Markets, Shopping Centers and Modern Stores is not maximized. This is illustrated by the lack of a sustainable arrangement and development of the traditional market. Secondly, the implications of policy implementation and management of the modern retail market for traditional markets and grocery traders in Banjarmasin. Based on the shape of the negative implications it is assumed that the presence of the modern retail market where traders and traditional markets. The positive implication is the existence of modern stores make some traditional merchants be creative by adopting technologies (such as methods promos, discounts, bookkeeping technology, computerization, and others).

The marketing strategy and behaviors of the retailers vary due to the differences in locations. There is a general assumption that people of different income levels live in different areas. Based on this assumption this study was conducted to identify the differences in the grocery shop owners' marketing strategy due to the differences in locations or residential areas. For the study grocery shop owners of different locations of Dhaka City were considered. Based on the different income group people's dwelling area the locations were selected. The locations i.e. Gulshan/Bonani/Baridhara and Dhanmondi/Mohammadpur were considered as higher income group people's living area. On the other hand Malibagh/Mogbazar and Old Dhaka were considered for middle and lower-middle income group people. The study found that keeping branded products, credit sells, promotion, building customer relations, etc. do not vary due to the differences in location. It is also found that the way of expressing the quality to customers, measurement of quality, price fixation, etc. differ due to the variations in locations.