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ВІЗУАЛЬНИЙ КОНСТРУКТ У МУЗЕЙНИХ ПРАКТИКАХ

2022, Shìdnoêvropejsʹkij ìstoričnij vìsnik

Abstract

Based on modern visual discourse, in the article there has been analyzed the visual construct as the main form of museum visualization, museum practice and visual technologies in the Ukrainian museology, and attention has been paid to the museum modelling peculiarities and vital tasks of the visual construction interpretation, sociocultural possibilities of visual construct and its influence on the visitor have been outlined. The researched visual construct is a separate museum object/museum complex (fragment of a museum exposition), modelled owing to museum practices in order to visualize particular meanings in the museum space. The purpose of the research is to highlight the specifics of visuality in museology, which is due to the development of modern interdisciplinary direction of visual studios (visual studio), in the context of which modelling museum space through a visual construct acquires new features and deepens its understanding significantly. The methodology of the research is based on the interdisciplinary, hermeneutic, culturological, semantic, semiotic, social and psychoanalytic scientific approaches, which allowed carrying out a comprehensive analysis of museum visuality, gave the opportunity to form a set of principles in order to study the visual construct as the basis of museum