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Attentional Selection Mediates Framing and Risk-Bias Effects

2018, Psychological Science

Abstract

, 1947), humans should have stable preferences that do not vary with context (i.e., the relative preference between A and B should not change when a new option C is made available) or with task framing (the preference between A and B should not depend on whether the decision maker is asked to select or reject one of them). Nevertheless, a variety of such choice-bias effects was reported in decision-making studies that used multiattribute alternatives (Berkowitsch, Scheibehenne, & Rieskamp, 2014; Simonson, 1989; Tversky, 1972) or choices between sequences of differently framed or temporally correlated payoffs (Pachur & Scheibehenne, 2012; Shafir, 1993; Tsetsos, Chater, & Usher, 2012). Choices between sequences of payoffs or evidence samples are encountered in many real-life situations, such as selecting a stock on the basis of fluctuating returns or deciding on the culpability of a defendant in a legal case on the basis of sequential pieces of evidence. Moreover, a number of prominent decision theories have suggested that even for decisions between static alternatives (in the domain of risk or multiattribute decisions), the decision mechanism operates by dynamically integrating sequences of internally generated samples (decision field theory: Busemeyer & Townsend, 1993; Roe, Busemeyer, & Townsend, 2001; associativeaccumulation model: Bhatia, 2013; leaky competing accumulators: Usher & McClelland, 2004). Here, we focus on choices between externally controlled potential payoff sequences, which allow us to control the objective properties of the alternatives and measure their impact on risk preferences (Tsetsos et al., 2012; Zeigenfuse, Pleskac, & Liu, 2014). Do people prefer an alternative that is characterized by a broader (riskier) distribution of payoffs over a narrower (safer) one, or the other way 803643P SSXXX10.