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Social Dreaming and Making Shakespeare Matter

2010

AI-generated Abstract

This study examines the evolving role of Shakespeare in American public culture, arguing for a reassessment of his relevance beyond traditional elite perceptions. It critiques the intersection of educational institutions, mass media, and market forces that shape public engagement with Shakespeare's works. The author emphasizes that contemporary interactions with Shakespeare—from adaptations to fan-created content—reflect a hybrid cultural space where elite and popular narratives intersect, suggesting complexities in understanding his impact in a diverse landscape.