Consumer behaviour: a European perspective, 3rd ed
Margaret Hogg2006, Pearson eBooks
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Abstract
Perception and interpretation 3 Learning and memory 4 Motivation, values and involvement 5 Attitudes 6 Attitude change and interactive communication 7 The self Part C Consumers as Decision Makers 8 Individual decision-making 9 Shopping, buying, evaluating and disposing 10 Group influence and opinion leadership Part D A Portrait of European Consumers 11 European family structure and household decision-making 12 Income and social class 13 Age subcultures Part E Culture and European Lifestyles 14 Culture and consumer behaviour 15 Cultural change processes 16 Lifestyles and European cultures 17 New times, new consumers
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