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Different Approaches and Common Issues in Journalism Education

2020

Abstract

The work scrutinizes higher journalism education as a dynamic practice developing and constantly renewing in accordance with innovation processes in the social communicative sphere. The analysis of scientific publications shows the views of educators and stakeholders who show their understanding of the solution for the issue considering objective reasons such as the development of information technologies, converging of means of mass communication, arrival of new business models and content promotion channels, shifts in psychological attitudes to the content perception by the audience. Some insist that the professional training is to combine both deep humanitarian knowledge and technological practices of the studio work and editing processes. The others prefer technological practices, media marketing both in producing the content and its promotion at different media platforms. The former urge that university training, apart from technological and instrumental skills, should provide ...