The Media Landscape: From Showtime to Screen Time

2019

Abstract<strong>: </strong>This study compared and analyzed the preferences and practices of two generations of news and information seekers. The two generations are the millennials born between 1980 to 1999 (now 20-39 years old) and generation Z, born at the turn of the century 2000-date (19 years and below). With the proliferation of misinformation, disinformation and fake news overshadowing professional media, the purpose is to identify consumption trends across these two generations as well as learning whether these generation of future leaders and decision makers are equipping themselves with reliable information from professional media sources in order to build a sound knowledge base. The respondents' media preference and use was therefore studied. Survey method was employed, to gather the necessary data retrieved from 300 questionnaires distributed. The results show the older generation, millennials, exhibit more confidence in their sources (Radio and Televisi...

Media, Technology, and New Generations: Representing Millennial Generation and Generation Z, 2022

Popular media depict Generation Z as the most technological savvy and tolerant generation in the United States. They also struggle to negotiate conflict, solve problems, or tolerate people who disagree with them. The aim of this interpretive chapter is to provide an analysis of stereotypes associated with Generation Z through media ecology. First, I offer an overview of media ecology, which serves as the guiding theory for this chapter. Second, I submit a brief analysis on some of the common stereotypes associated with Generation Z. Third, I identify the effects of new media on Generation Z as the origins of these stereotypes. I contend that new media has influenced members of Generation Z to elevate interaction with smartphones over face-to-face communication. Generation Z has affirmed individualism, rejected community, and developed smartphone addiction, a threat to their mental health. This chapter considers how new media has influenced Generation Z’s behavior and offers suggestions for how they could use their smartphones as tools rather than allow smartphones to use them as tools.

The current research looks at media consumption patterns of members of generations Y and Z, who grew up in an age of significant digital communications and Internet changes. A comprehensive survey of 800 Israeli respondents was conducted: 500 from Gen Y and 300 from Gen Z. The findings show intergenerational differences in media consumption patterns. The youngest respondents (generation Z) consumed more on-demand content than their generation Y counterparts. In both cohorts, no gender-based differences in media consumption patterns were found, although the sector-based digital divide remained stable: even among the younger respondents, secular individuals consume more digital content than religious individuals.

Folia Toruniensia

Smartphones have led to the formation of new habits and behavioral patterns and are the most widespread infocommunication tool today. They also appear as status symbols among the Z and Alpha generations. This tool performs an important role in the lives of the younger generation and impacts social media platforms; which has led to further questions. This is a particularly important topic nowadays because the area of media awareness does not only refer to the family, but also encompasses educational institutions that contribute to the promotion of conscious use of the media. A PILOT survey was used with the goal of mapping out how students relate to their phones. This survey was the right choice because it is one of the cornerstones of education for proper media behavior and critical thinking. In the course of the research, I asked young people aged 13-19 what they thought about status symbols, how they related to their smartphones, what role they took on social media when they encou...

Annals of the Bhandarkar Oriental Research Institute, 2024

The intricate relationship between Reel life and Real-life realities significantly influences how Gen Z navigates social interactions within the vast media landscape. This generation, born from the late 1990s to the early 2010s, operates in a media landscape that includes print, broadcast, and digital platforms, such as social media and the internet. Known for their technological fluency and creative engagement, GenZ navigates both digital and physical spaces with notable versatility (Twenge, 2017; Prensky, 2001). In the virtual world, Gen Z employs platforms like Instagram, TikTok, Facebook, WhatsApp, Telegram, Snapchat and YouTube etc. to curate polished online personas, often diverging from their authentic offline selves. This digital curation, while fostering global connectivity and personal branding, also brings challenges such as managing digital overload and privacy concerns (Pew Research Center, 2022). The generation’s adeptness at digital communication and their entrepreneurial spirit reflects a blend of creativity and adaptability (Johnson & Lee, 2021). On the other hand in real-life interactions, Gen Z emphasises authenticity and meaningful relationships, leveraging digital tools to complement rather than replace face-to-face connections (Papacharissi, 2010). This balancing act highlights their commitment to both virtual and real-world engagement, ensuring that digital presence supports rather than overshadows personal connections (Bennett et al., 2020). To optimise their social adaptability and well-being, Gen Z should manage their digital consumption, cultivate genuine interactions, and prioritise privacy (Smith, 2020). Embracing these strategies will enable them to effectively integrate their digital and real-world experiences, navigating the complexities of modern media with resilience and authenticity (Liu et al., 2021; Wang et al., 2022). This approach allows Gen Z to harness the benefits of new media while mitigating its potential drawbacks, ensuring a balanced and fulfilling engagement with both ‘Reel Life’ and ‘Real Life’.

ACTA UNIVERSITATIS SAPIENTIAE COMMUNICATIO 1:(1) pp. 47-55. (2014) (ISBN ISSN2393-0438(printedversion)ISSN-L2393-0438) The comprehensive research “The Media Usage Habits and Communication Practices of Secondary School Students” was carried out in 2013 as the subproject of the programme called “The Recognition and Dissemination of Scientific Knowledge” at the University of Pécs. The fundamental aim of this wide-range programme was to introduce and mediate the scientific achievements of the University of Pécs to the young generation living in the vicinity of the University. This aim could only be achieved by knowing the language and communication style of the young generation well. The aim of the research carried out with the assistance of the Department of Communication and Media Studies was to set up a knowledge base that would help us establish more efficient relationships with the target group mentioned above. The results of our investigation made it possible to draw a clearer picture about the communication practices and scenes of the so-called Generation Z, including the peculiarities of their media habits. We can capture the generation-specific characteristics appearing in the media usage of this age-group through the significance of motion. Regarding the use of media, motion may be interpreted as a movement in physical space but also as a transit through various media surfaces. The following study summarizes the most important results of our research.

Online Media and Global Communication

Purpose This paper categorizes the seven generations of people living in the USA with a 15-year per generation matrix. This paper presents the communication styles of five generations active as employees and consumers in the USA today: the Traditionalists, Baby Boomers, Generation X, Millennials (GenY), and GenZ. This paper provides strategies for more efficient intergenerational communication. Design/methodology/approach This paper is the result of a multi-method qualitative research that crystallizes data from in-depth interviews with ten entrepreneurs in global business and participant observation as a college professor for GenY and GenZ students. Findings Organizations need to consider adopting generation specific social media apps for two-way communication. This paper unveils the communication preferences of five generations currently active in the workforce and marketplace in the USA: The Traditionalists, Baby Boomers, Generation X, Millennials (GenY), and GenZ. Practical impl...

2015

The purpose of this study is to identify the usage and preferences of millennials viewing television content on broadcast or on-demand television subscriptions. The study focuses on those in the age range of 18-35, but also provides results for those falling outside of this age demographic. This study seeks to provide marketers with information regarding consumer preferences so that they may adapt their offerings to meet the desires of customers which will in turn provide consumers with a better quality television viewing experience. An online survey was conducted which included 118 respondents and which gauged their current use of, satisfaction with, and preferences for viewing television content. The results revealed that while millennials do prefer to watch television on demand and are thus moving away from broadcast television subscriptions, original content is not an important factor for millennials when viewing on-demand content. In addition, millennials have mixed preference...

nvisioning the Future of Communication - Conference Proceedings, 2023

Nowadays, the concept of "watching TV" means different things to different age groups. Even though it has barely changed in the first 50 years of the medium's history, the way we watch TV is under discussion. Changes in viewing practices derive from technological convergence but also from a set of parameters, that include industrial changes, socio-economic factors, lifestyle, culture & ethics of each generation. This research uses qualitative tools to investigate which are the viewing habits of young viewers (RQ1), which are the differences in the way they consume TV content compared to their parents (RQ2) and how psycho-social factors influence their perceptions of television viewing (RQ3). According to the findings, coexistence with new media and social media offers new psychological and emotional experiences to people of Generation Z (born after 1996). However, several traditional features of the television experience have not changed and seem to be a comparative advantage of traditional television over platforms.

The aim of this paper is to analyse and discuss Generation Z (the generation of people born in the late 1990s and early 2000s) media consumption patterns and their understanding and adoption of MIL. Digital and media literacy are recognized as tools of particular importance in strengthening young people's civic participation and understanding of the news. This element has become increasingly important with the proliferation of mis/disinformation especially on digital platforms. Generation Z, like Millennials before them, spend considerable screen time. They are native technophiles that have had touchscreen devices and smart features from their very early years. That is a critical factor in their media consumption as they reach adulthood. Yet, while they swipe, tap, like, and share, they're aware of how much attention their tech is getting. Through a study regarding media and information literacy among Generation Z (those who are 26 or younger) we provide data about the youngest generation in Greece (Generation Z) regarding their media and information consumption, and their relationship with MIL, Disinformation in relation with a critical factor that of reliability and trust in news sources and institutions.