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Pre-Qin Rhetoric and Its “Chinese” Characteristics

2018, Journal of Literature and Art Studies

Abstract

The article explores some of the important features of pre-Qin Chinese rhetoric and challenges it poses to traditional Western rhetoric, with the former being seen as harmonic or self-effacing for its purpose and paradoxical for its epistemological underpinning. The author does not intend to suggest that the Chinese tradition is the right path to rhetoric, but at least it points to an alternative to approaching this language art as defined by Aristotle.