Consumer Behaviour Determinants: Evidence from Mba Students
Linus Osuagwu2022, Journal of management and business education
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Abstract
The Masters in Business Administration (MBA) programme is a global educational qualification with different forms of values for individuals and organisations and varying degrees of attractions from persons and companies in developed and developing countries. Therefore, many factors motivate individuals and organizations to choose MBA programmes. This research utilised a survey research method, with a research instrument developed from relevant extant literature, to isolate the major factors determining students' choice behaviour towards MBA programmes in the Nigerian university system. The research reports that the major factors determining students' choice behavior towards MBA programs include quality-related, information-related, and convenience-related factors. The limitations associated with the research relate to its cross-sectional nature, in addition to the usual limitations associated with the survey research method used in this research. In addition, the combination of MBA students from both private and government-owned universities is likely to pose some limitations. Also, focusing on students from only one country (Nigeria) presents external validity limitations. The research has practical implications for 2022 Vol.5 Num. 1 xx-xxx PALABRAS CLAVE comportamiento del consumidor, MBA, educación empresarial y gerencial, estudiantes, Nigeria.
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International Journal of Economics, Commerce and Management FACTORS AFFECTING STUDENTS' ENROLMENT INTO THE EXECUTIVE MBA PROGRAMME AT AFRICA UNIVERSITY, MUTARE, ZIMBABWE
The purpose of this study was to investigate factors influencing the enrollment of students into the Executive Masters of Business Administration (EMBA) Programme at Africa University in Mutare, Zimbabwe. Questionnaires were distributed to students, lecturers and administrators of the EMBA programme. The analysis showed one the factors hindering increased enrollment is cost. The fees are unaffordable given the fact that the majority of students pay from their personal savings. Moreover, there is emerging competition from other programmes offered by Africa University while other universities in Zimbabwe are offering similar programmes at a lower cost. The participant also indicated that quality of service needs to be improved and formal advertising and marketing efforts made as many participants indicated that they got to know about the programmes through informal means such as from friends.
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