From Social to Business Networks

Social networks tools are used as a means of building links to business websites where an online social networking has been harnessed as an invaluable asset for many corporate businesses. Due to the widespread personal use of social networks today is forcing organizations to leaders to effectively connect with employees and customers, and sometimes to keep an eye on the competition. In this paper we conducted on how the corporate companies are recognizing that there is an opportunity to use internal social networks to attract and retain talented staff, tap the most relevant expertise, enhance collaboration, and ultimately improve organizational performance and business outcomes. It is also analyzes how web-based networking platforms like Facebook, Twitter, Flickr, Myspace, Youtube and Linkedin allow the personal business network online and gives access to people, jobs and opportunities like never before. As such, corporate businesses can now make best use to these social network tools by exploiting the vast amount of personal information it holds on their market research databases.

2010

Social networks tools are used as a means of building links to business websites where an online social networking has been harnessed as an invaluable asset for many corporate businesses. Due to the widespread personal use of social networks today is forcing organizations to leaders to effectively connect with employees and customers, and sometimes to keep an eye on the competition. In this paper we conducted on how the corporate companies are recognizing that there is an opportunity to use internal social networks to attract and retain talented staff, tap the most relevant expertise, enhance collaboration, and ultimately improve organizational performance and business outcomes. It is also analyzes how web-based networking platforms like Facebook, Twitter, Flickr, Myspace, Youtube and Linkedin allow the personal business network online and gives access to people, jobs and opportunities like never before. As such, corporate businesses can now make best use to these social network tools by exploiting the vast amount of personal information it holds on their market research databases.

Organizational, Managerial, and Technological Dimensions, 2012

The social and business environment is changing dramatically. Driven, among other things, by the incredible technology development; more informed and demanding consumers; dynamic supply chains and the widespread use of IP infrastructures, companies face a constantly changing environment, where their capacity to deal with information dictates their future. Today, the ability to influence and control the flow of information is dramatically more powerful and cost-effective than moving and manufacturing physical products. On the other hand, Information Technology has more and more ability to be used for innovation purposes, entertaining, and enhancing the entire experience surrounding any product or service.

Social networks in organization, 2019

Social networks play a key role in communication-related organizations. Unfortunately, the current literature has only been focused on the use of social networks within communities for creation and interaction between the organization and consumers, concerning mostly digital marketing and branding. Much of this literature falls under two interesting perspectives, the importance of communication in organizations and the use of social networks as a new communication channel. Organizations need communication as part of the understanding between management and employees, whereas social networks integrate agents into digital communities. This study summarizes the literature concerning each of these perspectives to derive assumptions and expected results on communication with social networks within organizations. Then, by means of a sociological perspective, the reconciliation of these views considering the incorporation of social networks as a new form of internal communication for organizations is proposed. There is a need for integration of communities with social networks, based on the context of premises made by previous studies.

Organicom, 2019

Social networks play a key role in communication-related organizations. Unfortunately, the current literature has only been focused on the use of social networks within communities for creation and interaction between the organization and consumers, concerning mostly digital marketing and branding. Much of this literature falls under two interesting perspectives, the importance of communication in organizations and the use of social networks as a new communication channel. Organizations need communication as part of the understanding between management and employees, whereas social networks integrate agents into digital communities. This study summarizes the literature concerning each of these perspectives to derive assumptions and expected results on communication with social networks within organizations. Then, by means of a sociological perspective, the reconciliation of these views considering the incorporation of social networks as a new form of internal communication for organ...

2012

The start of the Internet Revolution was characterised by the ability to communicate and access data on the data base. However flexibility in communication was still an issue as it was rigid. Hence the web was a privilege of a very few. The other aspect was that an individual can search and access data but cannot contribute to the same. The web 2.0 became a revolution in the internet which disposed off rigid structures there by encouraging people from all walks of life to use the internet. The most striking feature is the ability to participate and contribute knowledge, conduct live video and audio interactions and form groups on the internet. The platform that helped people to form groups is referred to as the social media network. The formation of groups is based on common interest, psychographic and demographic characteristics, knowledge of a person's activities and interaction. This social network used for personal activities has now been adapted for organizations. However there is a slight difference as the nature of information shared would be more official and work related. Organizations which were very closed and secretive about their R&D activities saw the need to embrace collaboration and open innovation in order to increase the speed of innovation and reduce the time to market. Also various stakeholders such as employees, shareholders, managers, customers, suppliers, government needed interact with the organization activities. A tool was also needed to capture and share the knowledge generated in the organization. This research paper aims to investigate the role of enterprise social network to address these concerns. The authors have considered a case study based research approach as it is the best method to answer the research question. The leading multinational Bus and truck manufacture Scania was considered for our case study. The study has been done by researching the impact of enterprise social network tools such as Yammer and Lync and their attempt to answer these challenges in the organization. The paper concludes with the analysis based on the empirical findings and theoretical frame of reference. Suggestions and recommendations for further research in this area have also been mentioned in the concluding part of the thesis.. This master thesis would not have been completed without the encouragement and cooperation of various members. We are sincerely thankful to the informatics department at JIBS and Scania for having helped us complete our Master thesis. It has been a great journey for us over the past three months. We would like to thank Mr. Jorgen Lind for his support and introduction at the beginning of the thesis course. We would like to thank Mr. Ahmad Ghazawneh our thesis supervisor for his unflinching support and direction in writing our thesis. We would also like to thank Associate Professor Klas Gäre for his help in the initial stage of the thesis. We are also thankful to Mrs. Christina Keller for her continuous help in monitoring our writing at every stage to ensure that the document meets the standards. We would also like to thank Professor Vivian Vimarlund, the head of informatics department in JIBS. We are also thankful to Mr. Ulf Larsson for his valuable suggestions in the initial stages of the thesis. This acknowledgement would incomplete without rendering heartfelt thanks especially to Mr. Jan Laestander, the group manager in charge of IT at Scania AB for the interview that was necessary in our Thesis. We are also extremely grateful to our family and friends for extending their support during our study period.

International Journal of Industrial Engineering and Management

Social networks provide an excellent opportunity for internet advertising and promotion in order to improve business operations. The aim of this paper is to demonstrate the possibility of adequate use of social networks for the establishment, expansion and quality functioning of companies in the area of online trading. Subsequently, the paper presents a concept, a PHP-based web application, used by large trading systems, which is designed and adapted for use in small companies in their everyday operation. Finally, all measures for improving the existing system are presented using a specific case study, through integration with systems owned by company's permanent suppliers, in order to save time and increase the accuracy of procurement, which takes place on a weekly basis.

Handbook of Research on Information Architecture and Management in Modern Organizations, 2016

The global marketplace is changing, forcing companies to establish stronger partnerships to compete at higher levels. Interorganizational networks are becoming a reality-not only for small enterprises, but also for larger companies. To face increasing global competition, companies need to strengthen their competitive advantages and solicit complementary resources from partners in order to get closer to customers. The Internet and its associated technologies, especially online social networks, can help with both tasks. Customers are using social media to share content, opinions, criticisms, and even compliments with companies and products. This chapter discusses the formation of interorganizational networks and points out some of the benefits that online social networks can contribute to these new organizational architectures.

Journal of Workplace Learning, 2003

Globalisation is transforming the competitive environment of small and medium‐sized firms. Because these firms are competing with their larger counterparts in an economy where collaboration is increasingly central to organisational effectiveness, one must pay more attention to the social networks that organisations rely on. This article focuses on the relational perspective and describes the characteristics of embedded relationships that firms have to pay attention to in order to survive.

Handbook of Research on Business Social Networking, 2012

Current social networks are centralized and driven by the providers’ formats, policies, and rules. Subscribing to several networks usually implies duplicating profile information and the effort of replicating changes when needed. Recently, there have been several proposals to support decentralized social networks, but these maintain the client-server paradigm. This chapter recognizes that the user is no longer a mere consumer, but rather a producer, and calls for a paradigm shift, with the user at the center of the social network scenarios, taking the role of an active service, in equal terms with social network providers. This leads to a unified user model: both individual and institutional entities are both users and providers and share the same protocols, although with different emphasis. We call this the user-centric approach and show a migration path from current social network models. To support this approach, we present a new Web access device, the browserver, which includes ...