Millennials’ Satisfaction towards GrabFood in Bangkok

INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH, 2019

The development in sustenance delivery application is a huge reason to attribute to the customer in an incentive in Shah Alam, Malaysia. Mobile application had gathered this chance adjusting to restaurant and food delivery services, as an alternative to increase income and for customer to receive product and services. This research was designed to specifically explore five quality attributes representing conveni ences, design, trustworthiness, price and various food choices associated with food delivery apps with consideration to their impact upon customer perceived value among young working adult. Result determined that price is the most important quality attribute of the food delivery app among young working adults as at this stage of age they are still in a process of career building. Plus, their monthly income also is below than RM2,000. Through a quantitative method using paper-based survey, a total of 276 surveys were collected. The paper-based survey or questionnaire was at Seksyen 7, Seksyen 9, Seksyen 13 and Seksyen 15 Shah Alam where the data collection of respondents is conducted.

The drive of this study is to contribute to the literature of service and food quality significance in fast food restaurant industry of Malaysia. The study is carrying out from the viewpoint of fast food restaurant industry and the customers' satisfaction among generation Y in Malaysia. Three variables have been examined to demonstrate the significance of service quality and food quality on customer satisfaction. The outcomes ratify the importance of greater corresponding service and food standards in fast food restaurant industry. For food quality factor, all respondents are agreed with statement. Findings from 1000 respondents of Generation Y showed that two factors significantly influenced customer satisfaction. This research would be valuable in the improvement of a more comprehensive model to simplify a better understanding of customers' satisfaction among generation Y on fast food restaurant in Malaysia; these findings would deliver a better comprehension of Malaysian ...

International Journal of Applied Marketing and Management, 2022

The headway of the Internet technology has made e-commerce easier and has changed the way the customers and companies behave. Recent data indicates that the food industry has quickly risen to the top of the most popular Internet purchasing categories. Even in the post-pandemic world, the restriction on activities outside the home to purchase essentials incited the technocrat customers to buy meals online. The intense competition and growth present the restaurants with both a chance and a difficulty; thus, to succeed in this difficult climate, having loyal consumers is essential. Past research in the restaurant industry shows that e-service quality has considerable impact on the customer experience. However, there does not seem to be much literature discussing how the e-service quality affects client loyalty online, in the context of OFD services. This study investigates and assesses the direct impact of e-service quality and customer satisfaction and loyalty towards online food delivery (OFD) services. A survey was conducted among the millennials using a structured questionnaire framed with the help of prior studies in this area. Simple correlation and regression were used to analyse the data, and the study confirms that there is a significant positive influence of e-service quality on e-satisfaction and e-loyalty.

IAEME PUBLICATION, 2020

Purpose Technology-enabled U commerce revolution is creating a tectonic shift in restaurant service. In this transitionary phase, appreciating the key “take-away” expectations of restaurant partners will strengthen the model. Design/Methodology/Approach This descriptive study is administered through convenience sampling of 123 Restaurant Partners of FOOD Apps. Key expectations from these food delivery services companies were identified and underlying dimensions exposed. Identified attributes are examined through Revised IPA. Findings The research exhibits mouth-watering toppings in the business association like online presence, wider reach, enhanced sales, and customer management. It also portrays longing demands of restaurant partners. Originality/Value Among the four participants of this business model, restaurant partners play a vital role, and this work is the primal attempt to delve into the “take-away” expectations of restaurant partners. The present study gives a first-hand view on their expectations. Implications This study enables practicing managers of FOOD firms to work on the strong and weak points and enable them to device appropriate strategy. This will result in manifesting fruitful association between technology giants and established restaurant houses.

International journal of Sociologies and Anthropologies Science reviews, 2024

The rise of online platforms, especially in the food service industry, has significantly impacted Generation Z, enhanced brand preference and loyalty and potentially affecting customer satisfaction. This research explores the impact of customer-based brand equity on customer satisfaction with online food delivery applications for Generation Z in Lampang Province, Thailand. Materials and Methods: This study focuses on a quantitative approach to investigate the relationship between customer satisfaction and brand awareness among Generation Z users of online food delivery applications in Lampang Province, Thailand. A sample size of 400 users was chosen. Data was collected using accidental and convenient sampling techniques, with an online questionnaire as the most suitable instrument. The questionnaire was designed with five key variables and tested for internal consistency using Cronbach's alpha coefficient. A multiple regression analysis was performed to understand the influence of the independent variables on the dependent variable, customer satisfaction. The study uses enter method regression analysis to explore the relationships between four hypotheses on customer satisfaction in online food delivery applications for Generation Z in Lampang Province, Thailand. With these factors accounting for about 63.90% of the variance, the findings demonstrate a positive impact of brand awareness, association, loyalty, and perceived quality on customer satisfaction. The results show a positive impact of brand awareness, association, loyalty, and perceived quality on customer satisfaction. Implementing these suggestions can enhance customer satisfaction and competitiveness in the online food delivery market for Generation Z in Lampang Province, Thailand.

Article , 2014

Eating food outside has become a trend these days as fast work schedules of people doesn’t give them enough time to prepare food themselves.Getting a ready to eat food of one’s choice from an outlet is worth than wasting time in preparing especially in commercial cities and towns in India. Mostly people in India prefer to take food outside from various outlets like hotels, restaurants, dhabaas, mobile food vendors etc., according to their convenience, preference and taste. Increase in expectations and changing culinary tastes of consumers make the food business dynamic in general. Despite the increasing interest in the area there is very little research on customer satisfaction in mobile food vending service in our domestic market. Keeping these conditions in view, the study tries to explore the current scenario in which mobile food vending has become a flourishing business and means of earning livelihood for lot of people as it has been successful in attracting a large mass of customers.. This study analyses some factors which affect customer satisfaction and the formation of customer reliability towards mobile food vending in Salem city. The present survey has been done on 100 customers who purchase/eat food from mobile food vendors at various places in Salem city. It identifies the most relevant understanding of satisfaction, and determines their influence in choosing mobile food outlets through judgments of satisfaction and performance. The results show that satisfaction is a mediate element between the performance and disconfirmation of mobile food selling and has a positive influence on gaining customer delight.

International Journal of Customer Relationship Marketing and Management, 2022

In the food sector, customer have been voting by their feet since ages. However, due to the technological changes clubbed with present COVID-19 pandemic, the trend has changed rapidly. Customers are confined to their home and technology has emerged as the only saviour. Increase in the number of downloads of food ordering app is an indication of both popularity of this app and helplessness of the present age customer. With restricted movement, they have these apps to either get the food delivered at their doorstep or take away with pre-orders. Hence, it becomes imperative for the app designer and food service provider to brainstorm and develop an app which can focus on the customer ease rather than forcing their design and interface to the customer. In this backdrop, the present study is a novel attempt which primarily focuses on the relationship between app quality and customer satisfaction.

2020

India is developing country in recent years many industries are growing and significant increase in the employment, due to this disposable income is increased, more urbanisation, lifestyle are changing. Participation of women in all areas is increasing. They are not preferred traditional way of preparing food, mostly preferred for prepared food. Increasing internet and development of digital world online food services providing easy way of access a prepared food, through this customer has enjoying more benefit such as doorstep delivery, various payment options, attractive discounts, cash back offers this would lead to increasing online food services day by day. The online food ordering market in India is likely to grow at over 16 percent annually to touch US$ 17.02 billion by 2023, according to a study by business consultancy firm Market Research Future. This paper has exhibit the customer perception on the online food services and their satisfaction.

Journal of The Community Development in Asia

This research paper aims to examine the performance of Foodpanda. Foodpanda is an online grocery and food delivery platform based in Berlin, Germany. Currently, it is the largest food delivery and grocery delivery platform in Asia. The objective of this paper is to study the perception and satisfaction levels of customers using Foodpanda and the service quality provided by Foodpanda. The impact of Covid-19 has affected the entire world and the reliance on food delivery apps has been doubled. Thus, the perception and satisfaction levels of users of Foodpanda and its services need to be explored and evaluated. The researchers collected the data using a structured questionnaire and a sample of 104 Foodpanda customers from India and Malaysia. The data examine the claims of Foodpanda regarding customer satisfaction and their perception of the market. The research shows that most people who ordered are satisfied with Foodpanda, including the delivery speed, price, and promotion.

E3S Web of Conferences, 2021

Online food ordering applications have become widely used recently. Its popularity is getting higher, especially among Generation Z, which is known to be the most familiar generation with information technology applications. This study aims to examine the preferences of Generation Z consumers and the most considered factors in purchasing food product using Gofood and Grabfood online food ordering applications. An online survey of 100 generation Z respondents was carried out through the google form application. Descriptive analysis, T-test and one-way ANOVA were used to find out the most preferred online food ordering application and the most considered factors in purchasing food products using Gofood and Grabfood. The results showed that Gofood is the most preferred application by Generation Z. Furthermore, trust is the most considered factor in using Gofood application while practicality, promotion and trust are the major factors of Grabfood consumers preferences.

International Journal of Multidisciplinary: Applied Business and Education Research

Food businesses benefit from an online food ordering and delivery framework. The purpose of this study is to identify the factors that influence overall consumer satisfaction with online food delivery providers. The demographic information of the respondents was discussed in this study. Furthermore, this study also revealed a significant difference between respondents' perceptions of e-services and the variables listed in the study's objectives. The researchers used a quantitative approach to identify the factors that influence consumers' overall satisfaction with online food delivery services. To collect information from the respondents, the researchers used a convenience and snowball sampling technique. Descriptive statistics were used to depict the respondent profile. The Mann-Whitney U and Wilcoxon tests were used to determine the difference in e-satisfaction between female and male respondents, while the Kruskal-Wallis test was used to determine the difference in e-...

2021

This study tests the effect of perceived value, service quality and customer satisfaction in repurchase intention through Go-food services, a study on the millenial generation. The data collection was performed using a questionnaire and an interview of 100 respondents from the millenial generation who use Go-food services more than 2 times using the purposive sampling method. The data analysis method used is quantitative analysis, validity and reliability test, classical assumption test, t test and F test, coefficient of determination and multiple linear regression analysis. Based on the data analysis, the result shown that: 1. perceived value has a positive and significant effect in consumer satisfaction, 2. service quality has a positive and significant effect in consumer satisfaction, 3. the perceived value has a positive and significant effect in repurchase intention, 4. service quality has a positive and significant effect in repurchase intention, 5. consumer satisfaction has a...

Journal of Information System and Technology Management, 2020

International Journal of Travel, Hospitality and Events , 2024

This research aims to determine consumer preference factors when purchasing Jakarta's online food delivery services. Research methods: This study uses a comparative quantitative method. Data was obtained by distributing online questionnaires via Google form to 100 users of Online Food Delivery Services (Grab-Food et al.) in Jakarta. In this study, the sample was determined by purposive sampling. Researchers conducted a oneway ANOVA test to see if there were differences in respondents' preferences. The preference factors used are transaction, price, and promotion. Results and discussion: Research has been conducted to understand consumer preferences in popular food delivery services such as Go-Food, GrabFood, and ShopeeFood. Understanding these preferences is critical for companies to tailor their services and offerings to meet their customers' needs and expectations better. The research results show differences in consumer preferences when choosing online food delivery services. Implication: By leveraging this research, all stakeholders can contribute to a more competitive, user-friendly, and innovative food delivery landscape. Go-Food, Grab-Food, and Shopee-Food can continue to innovate, develop transaction systems so that users are more comfortable making transactions when using the Food Delivery Service application, provide prices according to the quality provided, and take a more innovative and creative promotional approach so that many users can know the promotion.

Srinivas Publication, 2022

In a country like India, the advent of technology has magnified e-businesses. A person or a consumer who is hungry or craving food or lazy to cook or may not have time to go out and eat may now have food ordered online by getting a quick door delivery. Consumers continue to eat out, but they find ordering food online immensely convenient because it banishes the need to visit restaurants physically. The fundamental goal of the current study was to assess the consumer preferences and perceptions of online food ordering amenities. Objectives: To probe customers' insights on online food delivery amenities and to recognize the several components that influence the end-user decisions. Another objective is to avail oneself of online food delivery amenities. Consumer's preferred online food delivery amenities portal was investigated. This study also intended to determine the elements that impact the consumer's decision to order food online. Due to the analysis of this study, it is helpful to understand better customer perceptions and preferences for online food ordering amenities. Design/Methodology/Approach: The survey was conducted as an approach to obtain information about customer preferences on online food delivery amenities. Along with this multiple online sources such as journal Papers, websites and blogs that guide and review online food delivery were used to conduct this company analysis. Open questions were asked to people in general on ordering food online using different apps. Findings/Result: The survey results were used better to understand people's insights on online food amenities. The study was based on Empirical Analysis. It demonstrates the swiftness in the consumers to discover the best restaurants or select their favorite dish from the menu as per their want with the feel of dining at home, with hot food on the Table with quick delivery at the door. Hence tools like NPS, Multidimensional scaling and factor analysis were engaged coupled with ABCD analysis. Originality/Value: The survey found that many respondents utilize Swiggy or Zomato to order food online, using both primary and secondary data. The study helped to find out the preferred app for online food delivery wherein it found that a smaller percentage of respondents preferred to use Swiggy and Zomato.