Interactive Shopping Using Augmented Reality

2022

Augmented reality as a technology is itself quite a new trend in the Tech world and the integration of this technology with the Ecommerce sector is a relatively less explored field. Currently, our Ecommerce sector is not capable of providing a virtual experience to the customers but with the help of Augmented Reality, we can eliminate this problem and elevate the user experience by creating a completely new way for users to interact with the Ecommerce websites. The next revolution in the Ecommerce sector will be with the help of Augmented Reality (AR) technology as more and more customers would want a shopping experience that is tailored to their personal preferences and AR is one such technology that is capable of providing such experience to the customers. In this work we have explored how augmented reality when fused with the Ecommerce sector will affect the new age shoppers, for studying this we have created an Ecommerce web application with augmented reality features, this web ...

2020

In this work, we examine the value that immersive technologies can bring to retailing through the retail practices they facilitate. To that end, a literature review is conducted resulting in the documentation of 28 augmented reality (AR) and virtual reality (VR) applications from 38 publications. After analyzing the applications’ functionality and use in retail, the following AR/VR-enabled retail practices emerged: branding and marketing; sales channel; after-sale customer service; virtual try-on; customer-as-designer; virtual training; and workflow management. A principal observation from the analysis is that current AR/VR applications are used mainly for customer-related innovation, with “branding and marketing” being a dominant practice. Simultaneously, some practices are available to serve organization-related and support-related innovation. Finally, it was observed that AR is a popular technology in the retail environment and of high practical value, being an ideal fit for the ...

arXiv (Cornell University), 2022

Online shopping gives customers boundless options to choose from, backed by extensive product details and customer reviews, all from the comfort of home; yet, no amount of detailed, online information can outweigh the instant gratification and hands-on understanding of a product that is provided by physical stores. However, making purchasing decisions in physical stores can be challenging due to a large number of similar alternatives and limited accessibility of the relevant product information (e.g., features, ratings, and reviews). In this work, we present ARShopping: a web-based prototype to visually communicate detailed product information from an online setting on portable smart devices (e.g., phones, tablets, glasses), within the physical space at the point of purchase. This prototype uses augmented reality (AR) to identify products and display detailed information to help consumers make purchasing decisions that fulfill their needs while decreasing the decision-making time. In particular, we use a data fusion algorithm to improve the precision of the product detection; we then integrate AR visualizations into the scene to facilitate comparisons across multiple products and features. We designed our prototype based on interviews with 14 participants to better understand the utility and ease of use of the prototype.

2021

Nowadays, a mobile application has bought a great deal of changes in looking. Specially, the new technology known as increased reality system created in possible sophisticated means of knowledge} assembling by giving data of the virtual world to the globe. The patrons use this application (app) whereas looking to scale back their use and time. Looking is a motivating method during which a client selects the offered materials or services provided by one or additional merchandiser with the intention to shop for an appropriate choice of them. The benefits of this application, shoppers do not have to be compelled to come into the stores. Smart Shopping augmented reality on android OS developed in android for those who have interest in shopping. Today’s online has come to expect a retail experience that is filled with personalized recommendations and information, helpful product comparisons, links to reviews, access to flash sales and special offers. A new augmented reality mobile shoppi...

Journal of Strategic Marketing, 2023

Augmented reality presents numerous opportunities and challenges for marketers to enrich the retail shopping experience. Although the technology is well established, practical marketing applications are rare, and the existing literature is unstructured. We conduct a systematic literature review with the goal of synthesizing the latest developments in the field and developing research propositions. We analyze 91 papers and identify four major enablers of AR in retail marketing: enhancement of the consumer experience, improvement of the customer-brand relationship, support of marketing activities, and promotion of marketing competitiveness. The challenges of AR adoption in marketing include technical limitations, consumer-oriented challenges, technological immaturity, and organizational challenges.

2019

There is a continuous and constant transformation in the field of Augmented Reality (AR), both in the Retail, and the Manufacturing sector. It has started to influence everything from fashion runway shows to online shopping. Consumers dynamics have shifted in the fashion industry, the ways becoming more dominant than the old observant ones-the simple buying experience no longer satisfies them. Due to the emergence of the new digital platforms and technological enhancements, the consumers are looking for more-be it a more exciting buying experience or more user interaction or more enhanced products. This technological change starts with the consumer where Augmented Reality is being used to make fashion more accessible to the people. The future of fashion merchandising is to exploit AR platforms further, to make the whole buying experience digital. There is a lot of potential for AR not only in fashion merchandising on online platforms but also in the showrooms. But it is to be remembered, that this technological shift will cause the industry to miss the 'human element' eventually.

Journal of Fashion Marketing and Management: An International Journal, 2020

PurposeAugmented Reality (AR) integrates computer-generated images to a physical environment in real-time. Online apparel shopping presents some product-related risks, as consumers can neither physically see and touch the products nor try them on. The present study examined whether AR conveys reliable apparel product information in terms of fit, size, and product performance; and how AR affects attitudes toward apparel and purchase intentions when shopping online.Design/methodology/approachThis research was designed as a within-subject quasi-experimental study using repeated measures in two conditions: virtual try-on using the AR technology vs. physical try-on. A scenario was developed to help participants imagine themselves shopping online for a specific dress.FindingsResults indicated that size and color of dresses were conveyed accurately when utilizing AR as compared to physical try-on. Visual attributes such as style, garment details, and coordination with other items were foun...

International Journal of Interactive Mobile Technologies (iJIM)

this report will exhibit an outline of the basic features of Mobile Augmented Reality (MAR) and the key concepts of this technology in the Fashion Retail Industry. Several obstacles such as the necessity of putting on the garments to experience its actual view have been tackled by customers throughout the process of clothes shopping. The goal is to constringe these obstacles by creating an Augmented Reality based application that will directly solve these problems. The methodology was conducted by questioning shoppers about the different holdbacks faced during shopping. Solutions for the issues are expected to be achieved by developing an easily utilizable MAR application for targeted customers. The design of this paper involved the utilization of handed questionnaire and semi structured interviews with several store managers to gather sufficient about their sales strategy and proposing the solution of Augmented Reality utilization within the market. Augmented Reality Technology hav...

Communications in Development and Assembling of Textile Products

This paper examines the influence of virtual and augmented reality on the purchasing decision-making process for clothing. The aim of the study is to gain well-founded insights into the possibilities and limitations of using virtual and augmented reality (VR and AR) techniques in that process. It can be shown that VR and AR applications as interactive systems can offer valuable support in the purchasing decision-making process. New chances and possibilities arise for future shopping in virtual or augmented realities, in which customers are supported in their decision-making. So far, the simulation of visual properties, the limited range of offered pieces, the lack of customer acceptance as well as high barriers to entry and expensive hardware solutions have weakened the full exploitation of potential.

2019

Augmented reality (AR) is a technology that allows user to enrich physical environment with virtual objects. The spread of mobile devices and advances in technology have finally brought this twodecade old invention to life. It offers businesses an intriguing opportunity to create immersive and interactive experiences to their customers and develop new business models. Even though some firms have already tried to extend their business with this new technology, still there is only little knowledge of its actual value for the customer. AR applications are emerging in different fields such as medical, entertainment, design, education, commerce and advertising. This study will concentrate on AR applications in online marketing. This thesis aims to fill the existing research gap in the area of consumers' perceived value of AR through a qualitative case study of IKEAs AR application. Due to paucity of benchmarks, related research and measurable elements the long-term effects of AR as a...