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Notes towards a theory of affect-itself

2007, Ephemera: Theory and …

In this paper, we offer a series of notes toward a rethinking of affect in response to recent debates about the (im)measurability of value of affective labor. We propose shifting from a perspective that views affect as a property of the laborer to a conceptualization of what we call 'affect-itself.' We make this move by following recent rearticulations of matter, energy and information in the life sciences and quantum physics. Recent thinking in science points us to ways in which the value and measure of affect depend upon investments by both science and capital in dynamic matter's capacities for self-forming. Far from rendering the measure of value irrelevant, an economy of affect-itself suggests that while measures had previously provided representations of value, affectivity itself has now become a means of measuring value that is itself productive of value. Finally, looking toward theorizations of neoliberal governmentality and politics of 'pre-emption' in relation to an economy of affect-itself, we offer a consideration of what politics might be, and could be, in such a context. abstract © 2007 ephemera 7(1): 60-77