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2015
Abstract: The news media’s fascination with which party is ahead in the polls — otherwise known as the horse race — has raised questions about how well informed voters are about their choices on the ballot box. A preoccupation with campaign strategies, gaffes, and photo-ops leaves journalists with less time to report on issues and platforms. Some scholars argue women are particularly handicapped by horse-race coverage because it can lead to negative evaluations of their electoral viability and because the masculine language used in this type of coverage could depict them as inappropriately aggressive and therefore transgressing traditional gender norms. But this study on newspaper coverage of municipal elections in one Canadian province reveals that journalists treat regular council contests more as a marathon than a horse race. The nature of municipal election coverage suggests journalists treat candidates as a mass group of runners, doing little to distinguish them from each other and rarely speculating on their electoral chances. The real problem for women and men council candidates is not media bias but media invisibility—getting the coverage they need to build a public profile so voters will support them.
Do women in municipal politics encounter the same level of media bias as women in national politics? Does every type of newspapers exhibit a bias against women municipal politicians, if at all? These questions guided a study of how three daily and three community newspapers portrayed women council candidates during the 2007 Alberta municipal elections. Using content and discourse analysis, the study compared how journalists reported on female and male candidates’ personal traits such as age, appearance, family situation, gender, and emotions as well as their policy ideas and public utterances. Results from the study indicate that while local women politicians do face a subtle sexism, the media environment they encounter while campaigning is generally more gender-neutral and hospitable to them than the one awaiting women vying for elite national office. Thus, women contemplating a bid for council should not be concerned that local journalists will obsess about their looks or otherwise overtly disadvantage them before prospective voters.
Canadian Journal of Political Science …, 2003
International Journal of Press/Politics, 2013
Our study examines the phenomenon of personalization in news coverage of candidates for the leadership of Canadian national political parties. Because the politicization of the personal through newspaper coverage of bodies and intimate lives has different meanings for women and men politicians, we argue that it is important to account for gender differences in levels of personalization. Our analysis of the Globe and Mail newspaper reporting of thirteen party leadership races held between 1975 and 2012 includes eleven competitive women candidates, four of whom won the leadership contest. Conducting a content analysis of 2,463 newspaper articles published over the course of this thirty-seven-year period facilitates comparison of the levels of personalized coverage over time, by leadership contest, and by candidate gender and success. Findings reveal that the amount of personal coverage did not increase over time, as the personalization literature hypothesizes. However, reporting was significantly more likely to “make it personal” for women candidates, as suggested by the literature on media coverage of women politicians. We argue that gendered mediation is largely driving the personalization of political reporting in the Canadian national context
Atlantis: Critical Studies in Gender, Culture & Social Justice, 2003
This paper studies election coverage received by candidates in Canada's Maritime provinces. It examines six regional newspapers and concludes that there are few gender biases in terms of quantity of coverage. However, women receive more coverage of their background characteristics than men. They also receive more issue coverage. RESUME Cet article etudie la couverture des elections provinciales que les candidats ont recue. II examine six journaux regionaux et conclut qu'il n'y a pas de biais contre les hommes ou les femmes en termes de la quantite de couverture. Cependant, les femmes recoivent plus de couverture sur leur experience que les hommes. Elles recoivent aussi plus de couverture quand il s'agit de questions.
International Journal of Press/Politics, 2017
Are women politicians who mount competitive campaigns for high political office as visible and prominent in news coverage of their candidacies as their male competitors? Few studies have systematically or longitudinally investigated the relationship between candidate gender, competitiveness, and media visibility during election or party leadership campaigns. Moreover, studies of media visibility tend to focus exclusively on the presence of candidates in news stories, as measured by one or more mentions per story. Examining six textual and visual elements in Globe and Mail reporting of eleven Canadian national leadership campaigns held between 1975 and 2012, we discover that it is candidate competitiveness and novelty and not candidate gender that influences the media visibility of party leadership hopefuls. Canada provides a useful case study when exploring the relationship between gender and media visibility because many women have sought, and four have won, the leadership of national parties.
Political communication, 2003
Building on the notion of "gendered mediation," we argue that conventional news frames construct politics in stereotypically masculine terms, and we examine the implications of these news frames for the coverage of female party leaders. Content analysis of reported speech in television news coverage of the 1993 and 1997 Canadian elections, combined with the results of an experiment, reveals that the speech of the three women leaders was subject to more interpretation by the media and was reported in more negative and aggressive language. The study concludes that gendered mediation may hinder women's chances of electoral success.
2006
On this paper we discuss, within the cross over of two representations-woman and politic function-the media's power to influence voters' choices and their roles as interpreters of media messages. Under a position that understands the relativity of the media's power, we set the idea of gender discourse as a mediator of its influence. Whereas literature shows how a candidate suffers an important effect of media exposition, transformed in a marketing product, we suggest that women in politics suffer from the stereotype that states " women's place is at home". We conclude that women politic participation is strongly linked to the way in which they are represented in the common sense and a change in the hegemonic discourses about women that cross individuals and social groups becomes necessary as to have this situation modified.
Revista de Comunicación Política, 2019
The absence of gender bias in the media coverage of political campaigns is one of the elements of the much sought after political participation of women. In this respect, Mexico is an interesting case as its legal framework has transitioned in a few years to include a mandated parity principle. In this study, we examine the relationship between the volume of coverage and gender to determine if there were gender differences in the radio coverage of local elections in Mexico (2012-2015). Findings show lower average shares of coverage for women after the increase in female candidates mandated by the parity principle. Semi-structured interviews conducted with journalists and former candidates suggest that the gender bias may reflect adverse attitudes towards female newcomers benefitted by the parity law, and gender differences in campaign resources, candidate placement criteria, and candidates’ political experience.
Canadian Political Science Review, 2015
Recent elections have resulted in women holding over one quarter of provincial legislative seats, with women in urban and Western Canada seeing greater success. A much smaller proportion of seats are held by lesbian, gay and bisexual (LGB) politicians, although they are found in similar regions. This article identifies factors such as stronger parties of the left, less traditional social and economic structures, and a greater attention to diversity in more populous urban centers as attributing to these results for both female and LGB candidates.
Http Dx Doi Org 10 1207 S15327825mcs0803_5, 2009
This study assessed how capital city newspapers used male and female experts and nonexpert, uncommitted sources in covering open races for governorships in 2002. It examined 4 states with a female nominee and 5 states where both major candidates were male. Regardless of the candidates' gender, the overwhelming majority of nonpartisan sources cited were male. Female nonexpert sources appeared far less than their proportion in the population. The story proportion of women experts even intensified the gender imbalance of experts recommended by university news bureaus. Female reporters, however, had a greater tendency than their male colleagues to cite female nonpartisan sources. The news media are among many sources of election-related information for the public. As newspapers cover elections and other conflicts, they may use expert opinions to help readers, viewers, and listeners understand campaign developments and interpret the policy positions that candidates advocate. Election experts may analyze and comment on such "horse race" issues as advertising, polling, fundraising, endorsements, debate performance, and scandals. They may assess the significance of policy proposals. Experts on "horse race" aspects of campaigns include pollsters, political consultants, and political scientists. Issue experts used for substantive policy assessment generally come from special interest groups, universities, think tanks, and policy consulting firms.
This study uses quantitative and qualitative methods to examine Alberta newspaper coverage of the Wildrose Party’s 2009 leadership contest. We compared the overall visibility of the two candidates, Danielle Smith and Mark Dyrholm, and contrasted news framing of their public and private personas and assessments of their ideological positions and leadership skills. Smith was more visible than her male opponent, reflecting her front-runner status during the leadership race. Somewhat surprisingly, Smith was not framed as a woman candidate, nor were evaluations of her performance marked by sexism or gender stereotypes. We argue that these findings are atypical and other women leadership contenders are not likely to receive the glowingly positive assessments Smith enjoyed. Smith’s conservative ideological position, and the possibility that she had the skills and public appeal necessary to topple the longstanding governing party, prompted the remarkably adulatory coverage accorded her candidacy by the Alberta press corps.
Political Research Quarterly, 2008
Some research on gender bias in news coverage of political campaigns indicates that the media portray male and female candidates differently. Research to date, however, has focused only on elections to national or statewide offices, where confounding variables such as party, incumbency, and competitiveness are present. The authors resolve this problem by focusing their analysis of media campaign coverage on nonpartisan, open-seat, and competitive mayoral races. The authors' content analysis of press coverage in six mayoral elections suggests that press coverage is not biased in favor of male candidates. The authors, however, find that the presence of a woman on the ballot expands the range of issue coverage in local campaigns in ways favorable to perceived strengths of female candidates.
International Journal of Communication, 2016
We investigate gendered and racial mediation in news coverage in the 2014 Toronto Mayoral Election. Drawing on a content analysis of a large sample of election stories in two major daily newspapers, we find significant differences across candidates in the prominence of coverage received and in the media’s attention to candidates’ racial and ethnic characteristics and immigrant status. In particular, we find that a non-White woman candidate (Olivia Chow) was significantly less prominent in media coverage and significantly more likely to be racialized than other candidates, despite being a well-established politician and the frontrunner in polling for a sizeable portion of the election period. These findings highlight, among other things, the significance of the intersection of race and gender in the study of electoral politics and political communication.
Political Research Quarterly, 2013
As female candidates may face greater challenges in establishing their "qualifications" for office, coverage of their personal traits may be pernicious, because it tends to de-emphasize substantive qualifications. This study focuses on relative amounts of trait and issue coverage of contests with and without women candidates. We find that races with female candidates yield more coverage of traits than male versus male contests and races with female candidates are less likely to generate issue coverage than trait coverage. Candidate gender and office interact; female gubernatorial candidates are most likely to garner trait coverage and least likely to engender issue coverage.
Journal of Women, Politics & Policy, 2000
This article uses televised news reports of the 1993 Canadian leaders' debates to examine gendered mediation in the coverage of women politicians. By assessing the preponderance of interpretive versus descriptive coverage for the male and female debate participants we show that coverage of female political leaders is more filtered than men's. A comparison of actual debate behavior and sound bite coverage also reveals that political coverage tends to marginalize women when they fail to conform to traditional masculine norms of political behavior but will overemphasize the behavior counter to traditional feminine stereotypes when they do behave combatively. As a result, the women's soundbites focused disproportionately on aggressive verbal behavior and gestures.
The International Journal of Press/Politics
Gender bias in the media coverage of political elections has long been theorized as a major obstacle to women’s success in elections and their institutional representation. However, this view of persistent media bias against women politicians is increasingly subject to pressure by inconsistent evidence of size and patterns of gender bias. This paper argues that some of these inconsistencies derive from a lack of attention to contextual influences of electoral coverage. This study analyzes gender bias in the amount and content of media coverage in the run-up to Swiss federal elections in 2015 by means of a quantitative content analysis. Drawing on an extensive sample of print, online and audiovisual election coverage from the most important tabloid and broadsheet media of three different language regions, the results reveal mixed evidence of gender bias: On the one hand, women candidates remain underrepresented in Swiss media. On the other hand, however, once they are covered by the ...
2022
This study is an exploration of the trend in media coverage of female candidates in the Nigerian 2019 general elections. It examined the extent to which two print media, The Punch and Daily Trust newspapers, reported and featured electoral campaigns and related activities of the female candidates in the 2019 general elections. This study set out to examine the editorial content in terms of the coverage of male and female candidates by The Punch and Daily Trust Newspaper and to ascertain the prominence given by the two newspapers in reporting the political activities of female candidates ahead of the 2019 General elections. The study was anchored on two theoretical frameworks of Media Framing theory and the Feminist theory. Content analysis was used to assess editorial content of the two newspapers in terms of news, editorial, features, interviews, news photography and opinionated stories. The study also examined the prominence given by The Punch and Daily Trust newspapers to the female candidates’ stories. The findings of the study showed that the level of prominence given to female politicians in the run-up to the 2019 general elections by the two newspapers was extremely low compared to the prominence given to male politicians. This outcome is a clear indication that there is much that needs to be done in bridging the gaps in gender reporting, not only in the coverage of men and women politicians but across the general scope and context of gender reporting dynamics. From the outcome of this study, it is obvious that there is need for more in-depth research that is beyond conducting an exploratory study on the trend in coverage of men and women as political candidates, but on examining and proffering solutions to mitigate the low reportage of women politicians. Keywords: Media Coverage, Female, Candidates, 2019 General Elections, The Punch Newspaper Daily Trust Newspaper
An important feature of women's underrepresentation in politics is the fact that the media tend to portray female politicians differently from male politicians. This paper studies how political campaigns may affect such bias, leveraging the 2019 Swiss federal elections, which were shaped by two nation-wide, cross-party campaigns advocating for women's rights. The empirical analysis compares the 2015 and 2019 election campaigns, relying on an original dataset of the mentions that all candidates (over 3,700 in 2015, and over 4,600 in 2019) received in a corpus of over 2.2 million news articles. The analysis produces three main results. First, although in both elections male candidates received more media attention than female candidates did, the gender gap was significantly smaller in 2019 than in 2015. Second, in both 2015 and 2019, male and female candidates tended to be mentioned in conjunction with gender-stereotypical topics. Third, the gender gap in media attention befor...
2016
This paper explores ways that Canadian municipal governments can increase the number of women who run for Mayor and City Councilor positions. I first provide an overview of barriers for women's political representation in Canada and an analysis of the current gender gap at the municipal level. I then outline my research, which consists of interviews both with women elected as Mayors and City Councilors in Canada as well as with subject matter experts. Based on these interviews the major barrier identified for women is a negative political environment, namely through gendered comments and assumptions. My research leads to five policy options which are analyzed using standardized criteria and measures. I conclude that gender-equity mandates for municipal boards and advisory committees is the best option for increasing the number of women who run for municipal office; this would happen via skill-building and making the political culture more welcoming to women.
In the months leading up to the 2010 British General Election, pundits were claiming that women would be specifically targeted by all political parties. However, this focus never materialized and it was just more business as usual but with the added novelty of televised leaders’ debates, which meant that coverage was more male ordered than ever.The study on which this article is based monitored articles published in the four weeks leading up to election day across twelve newspapers, comprising a mix of dailies and weekend editions, broadsheets and midmarket, and tabloid titles.The study concentrated on articles that had the election as the main story and which mentioned or sourced one or more candidates, both MPs seeking reelection, and Parliamentary Candidates.We were interested in exploring (any) differences in the news coverage of women and men candidates, looking at both frequency and content. Our findings suggest that women were much less likely to feature in news stories than men, even when controlling for Party Leader coverage.Women were much more likely to be mentioned or quoted in feature articles focused explicitly on gender issues, made interesting because of their sex and couture rather than their political abilities and experience.
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