Academia.eduAcademia.edu

Creating Urban Sense of Community through Façades

2015, 2015 UBT International Conference

Urbanization is a continuous process, affected with different elements in different development periods. Knowing that urbanization is a multi-sectorial process oriented to different activities with the aim of harmonizing urban-architectural landscape with natural landscape to achieve as much as possible urban sense of community living there (in behavior or sociological aspect). Considering that role of different buildings all over urban area not only through their interior view functions-destinations but also through their exterior view architectural form-façades is unsubstituted; this research is trying to give answer on question: At what level façades can create urban sense of community living in urban area? Searching for answer, was developed a research method "consumer preference for product" (called "Utility method"), where through survey are shown their preferences on observation on their actual made choices, this through:  Visual representation (materialization)  Visual context (integration)  Visual integration(form-complexity, harmony)  Visual socialization (behavior reflection on behavior)  Visual aesthetics (color, rhythm