City neighbourhood branding and new urban tourism

Independent Journal of Management & Production, 2021

In today's world, City-marketing and urban-branding strategies play an essential role in the tourism industry. Tourism activists compete with each other to attract more tourists to their attractions. In promoting a touristic attraction, branding, both physical and spiritual aspects are crucial. Developing tourism infrastructures, built heritage, iconic architecture is essential as well as reinforcement of historical references, an attractive way of life, or cultural values. Since Certain cities are attracting all of the assets and the attention, while others are becoming more or less invisible, one of the critical prerequisites for the success of cities is their overall image, or so-called „city branding.“ In this research, we tried to investigate the urban branding of Kerman-a touristic and historical city located in the south of Iran- and its role in attracting foreign tourists toward this destination. After gathering data through library and field studies and analyzing data, ...

2021

Functional Urban Areas (FUAs) are among the main actors of local development planning in the current perspective of the European Union. One of significant challenges in the management of such areas is the creation of an image or building of a city brand covering several neighboring municipalities. Among other things, tourist attractions can be used as important factors in defining metropolitan identity. The aim of the paper is to identify categories of tourist attractions that are used in the process of communicating FUAs’ brands. The paper is focused on branding activities related to the tourism of selected FUAs in Poland. The research method involved a content analysis of documents entitled Strategies of Integrated Territorial Investments (ITI) developed for Polish FUAs. Research results show that branding activities of FUAs aimed at developing their tourism function are more materialthan immaterial-oriented and concern only those issues that are dependent on local government auth...

2016

This book is a part of the series titled New Directions in Tourism Analysis, by Ashgate Publishing. There is no doubt about the timeliness of the series, as it aims to fill a gap of theoretical development in tourism research. As scholars, we can not deny the abundance of empirical investigation done in the field of tourism compared to theory development. Tourism and the Branded City attempts to fill this gap by introducing us to city branding and cinematic cities. The stated aims of the book are (1) to provide an interdisciplinary theoretical basis for understanding and critiquing city branding as a cultural and political phenomenon, and (2) to introduce the audience to the practice (p.1). The predominant approach of the book is its interdisciplinary nature. It is easy to follow how this is achieved when the story of the book is understood. The book was developed after a project titled 'Branding Cities on the West Pacific Rim', by an interdisciplinary 'technology and culture' group (p.26). The study for the project has helped the group to appreciate the differences among disciplines of culture studies, psychology, new media studies, electronic business and digital technology, and yet shown how these can complement each other to make meaning of the world (p.26). Later, the two authors that have worked with the group have reflected this new un

This paper reviews the international literature on urban tourism, the purpose being to highlight emerging analytical perspectives on the role, meaning, and importance of global travel for cities. It discusses a shift of perspective (and the extent to which we can speak of a paradigm shift, as recently suggested), in order to contribute to compiling an urban tourism research agenda. The ‘shift of perspective’ is discussed according to four distinct - yet closely interrelated - domains emerging from the literature review: Travellers’ Needs, Preferences and Tastes, City Tourism and the Urban Fabric, the Political Economy of Urban Tourism(s), Tourism Management and Planning, and City Images.

Nowadays, globalization has caused a market of tourist destinations where every government competes for their places to be the best positioned one, whether nationally, regionally or locally. Thus, destinations are compared, regardless of if they are countries or cities, fighting to get a place in both the tourist market and the mind of the potential tourist. To stand out in this new market, increasingly policy worries about the strategies of destination marketing and promotion, and in most cases they culminate in the creation of territorial brands. This paper attempts to investigate the current trend of public policy about destiny marketing and branding through the analysis of different policy actions, in which the development of a brand has meant an important change according to getting a new image and increased popularity and prestige.

Current research journal of social sciences, 2013

Research on urban tourism promotion has recently gained a considerable importance. Urban tourism promotion plays a crucial role in raising the tourism profile of the city. Given the difference of cities, it is astonishing to discover that cities' tourism promotion materials repetitively use similar slogans, phrases and expressions. This study evaluates tourism promotion of two different cities, Helsinki and Istanbul, which rely on three common selling points: 'the city between the East and West', 'the city of tolerance' and 'city size'. The study examines tourism materials by using content analysis in order to identify how these categories are used and how they represent Helsinki and Istanbul.

International Scientific Conference EMAN – Economics and Management: How to Cope with Disrupted Times

At the very core of an urban tourist destination is a multidimen­sional construct of tourist attractiveness, which should be appealing to po­tential tourists and influence their decision to visit. Given the challenges of in­creasing global competition and the negative consequences of the COVID-19 pandemic, urban destinations must adequately identify the key dimensions of their attractiveness and ensure their visibility and differentiation. The pur­pose of this paper is to identify the role that different dimensions of tourist attractiveness have in managing the brand of an urban tourist destination, with a special focus on forming the expectations, attitudes and intentions of potential tourists. The methodology used in the paper includes: theoretical conceptualization of urban tourist destination, definition of dimensions of tourist attractiveness and determining the role that dimensions of tourist at­tractiveness have in managing the brand of urban tourist destinations. One of the ...

Mediterranean Journal of Social Sciences, 2017

While there exist studies which attempt to measure the brand equity of cities and countries from a customer perspective, there is little or no evidence regarding a thorough review of the destination branding literature from its inception to date, and more specifically about city branding. The objective of this study is thus to present a review of the literature of city branding, with the main aim of aiding tourism destination researchers who are conducting studies in this particular field. In order to conduct this review, ProQuest (ABI/INFORM) database was utilized, using the terms ‘city branding’ and ‘destination branding’ from 2005 through December 2016, as the review of the literature suggests the first traces of publications documenting 'city branding' studies appeared on 2005. This review serves as a roadmap for researchers in the field of destination branding, as it provides an overview of the concept of branding and its origins, a review of the concepts of place and d...

Research on urban tourism promotion has recently gained a considerable importance. Urban tourism promotion plays a crucial role in raising the tourism profile of the city. Given the difference of cities, it is astonishing to discover that cities' tourism promotion materials repetitively use similar slogans, phrases and expressions. This study evaluates tourism promotion of two different cities, Helsinki and Istanbul, which rely on three common selling points: 'the city between the East and West', 'the city of tolerance' and 'city size'. The study examines tourism materials by using content analysis in order to identify how these categories are used and how they represent Helsinki and Istanbul.

Journal of Urban Economics and Management, 2018

Today, city branding is important in urban spatial, cultural, social and economic structures for sustainable development, but this has been less used for several reasons. This paper discusses the identification of the causal circumstances of city branding and the analysis of its consequences and impacts in two qualitative and quantitative phases. The extracted model is based on the qualitative research method of data theory, using theoretical sampling method, and in the quantitative phase, city branding outcomes were investigated based on correlation method. The results of this study showed that, on the one hand, city branding is influential as a predictor variable for creating an ideal image and also on the level of satisfaction of residents living as criterion variables, and on the other hand, it has a direct and significant impact on audience satisfaction level including tourists.