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4. How the Media Teach

2005, Yearbook of the National Society for the Study of Education

AI-generated Abstract

The mass media serve as informal educators, influencing how individuals learn about various topics, including diversity. By presenting information, organizing ideas, disseminating values, creating expectations, and providing behavioral models, the media shape perceptions and actions without the consumers' conscious awareness. The paper argues for the inclusion of media literacy in education, enabling students to critically analyze the relationship between media content and social behavior while acknowledging media's complex impact on societal norms.