William Proctor
AI-generated Abstract
The rapid expansion of the Star Wars franchise post-Disney acquisition has ignited discussions about franchise fatigue and the emergence of toxicity within fandom. This paper explores the cultural impact of Disney's strategies in contrast to the Marvel Cinematic Universe, highlighting the politicization of the franchise and its reception by audiences amidst socio-political divisions. It examines the clash between fan engagement and corporate interests, questioning the sustainability of the franchise's success in the face of emerging cultural narratives.
