Know what changed in every account. Act with proof.
Aartha turns meetings, emails, documents, CRM updates, and support signals into a cited account memory graph, detects meaningful change, and drafts the next move — governed by your approval policies.
Portfolio
$4.8M
↑ $320k expansion signal
What changed today
3 accounts need attention
Champion changed roles
Cited from latest meeting · 92% confidence
Renewal commitment slipped
Cited from latest meeting · 92% confidence
New expansion intent
Cited from latest meeting · 92% confidence
Next best action
Open renewal room for Acme →
The missing workflow in the customer stack
The hard part is not storing customer data. It is noticing what changed.
CRMs store fields. Call tools create transcripts. Support tools resolve tickets. The expensive misses happen between them: a buyer changes, a commitment slips, sentiment reverses, or a renewal blocker appears. Aartha turns those changes into cited work.
Remember
Every interaction becomes durable, source-backed account knowledge, not another summary that disappears.
Detect
Aartha compares new evidence against account memory to find what changed and why it matters.
Act
It drafts the next move: outreach, CRM updates, plays, renewal rooms, and meeting prep, with approval, audit, and rollback.
Account memory · Acme
Maria Chen is now the economic buyer
QBR · Jun 18 · 92% confidence
Security review due before July 12
Email · Jun 20 · 97% confidence
Implementation timeline moved by 3 weeks
Project call · Today · 88% confidence
Why now
A new layer becomes possible exactly once.
The system of record stopped being enough
CRMs store the fields people remember to type. The truth about a customer — who really decides, what was promised, why momentum changed — lives in conversations no system understands.
AI can finally read the relationship
For the first time, models can reconcile meetings, email, and tickets into structured, cited facts. The bottleneck moved from recording data to understanding and acting on it.
Memory is the moat, not the model
Anyone can call an LLM. The defensible asset is a cited, time-aware memory of every account that compounds with each interaction — and gets harder to replace the longer it runs.
The intelligence architecture for customer success
One compounding foundation. An entire platform of outcomes.
Every new signal strengthens the Customer Memory Graph. Every workflow reads from the same account truth. Aartha gets more useful as the relationship evolves.
Account Memory Graph
A cited, time-aware model of every stakeholder, goal, promise, risk, and outcome. When reality changes, Aartha records the change instead of overwriting history.
Explore the capabilityWhat-changed detection
Risk and expansion are detected from account deltas: champion changed, commitment slipped, sentiment reversed, procurement entered, or expansion intent appeared.
Explore the capabilityGoverned action
Aartha drafts the next move — outreach, CRM updates, plays, meeting prep — but external actions follow your policy, approval, audit, and rollback controls.
Explore the capabilityRevenue risk command center
Connect health, renewal risk, expansion readiness, and next actions to the recurring revenue they affect, with every number traceable to evidence.
Explore the capabilityCore app roadmap
Build the app around one loop: evidence, memory, change, action, outcome.
The core product should not be another collection of CS tabs. Every surface should help teams inspect customer evidence, understand what changed, and move the account forward safely.
Account Brain
Current truth, superseded facts, and source proof.
Change Feed
Champion, risk, commitment, sentiment, and expansion deltas.
Cited Health
Scores with drivers tied to memory facts.
Renewal Room
A live workspace for risk, MAPs, drafts, and portal updates.
Agent Control
Approval modes, tool policy, execution logs, and rollback.
The result: Aartha becomes the operating loop for post-sales revenue, not just another place to read summaries.
Designed around your business
Start where account change has the highest cost.
Catch renewal risk early
Detect buyer changes, slipped commitments, and expansion intent before the renewal call.
See Aartha for B2B SaaSKeep client truth intact
Keep relationship context, commitments, and delivery risk visible across every account owner.
See Aartha for AgenciesScale follow-through
Give lean customer teams the account memory and governed actions of a larger operation.
See Aartha for Growing SMBsEnterprise trust. Startup speed.
Secure by design, useful in about a week.
Your customer data stays yours.
Built on Google Cloud with encryption in transit and at rest, controlled access, and regular security testing.
Built on Google Cloud
Scalable, reliable, and secure by design.
Compliance ready
Meets global standards including SOC 2, GDPR, and CCPA.
Regular audits & testing
Regular audits and penetration tests to stay ahead of threats.
Data encryption
Encrypted in transit and at rest with industry-standard protocols.
Where this goes
The account memory layer becomes the action layer.
Start with the teams who feel the pain first: customer success, renewals, and account growth. Then extend the same cited memory into sales, support, product, and leadership. The durable advantage is not a dashboard; it is the account truth that every workflow can safely act on.
The company that notices account change first, proves it, and acts safely has the advantage. Aartha should make that the default.
AI customer success, explained
Questions teams ask before they start.
What makes Aartha different from a CRM or Gainsight?+
Your CRM is the system of record — it stores the fields people type in. Aartha is the system of intelligence and action on top of it: a Customer Memory Graph that reconciles meetings, email, and tickets into cited, time-aware facts, explains what changed, and drafts and executes the next move under your control. Legacy tools like Gainsight are dashboards on top of those same fields; Aartha is AI-native from the memory layer up.
What is a Customer Memory Graph?+
A living intelligence layer that connects stakeholders, goals, commitments, risks, and outcomes over time. Every fact is tied to its source. When reality changes, Aartha records what changed instead of losing the history.
Does Aartha take actions on its own?+
Aartha drafts actions — emails, CRM updates, tasks — grounded in real account facts, but every external action waits for your approval, with a full audit log and one-click rollback.
How long does it take to get value from Aartha?+
Most teams can connect their core customer systems and begin building account memory in about a week. Aartha is designed for adoption across every team that influences the customer relationship.
Is my data secure?+
Aartha is built on Google Cloud and is SOC 2, GDPR, and CCPA compliant, with encryption and regular penetration testing.
Which tools does Aartha connect to?+
CRM, email, calendar, and meeting tools — with unlimited connections and no per-integration fees.
Your next account move is already in the signals
Know what changed in every account.
Turn fragmented customer evidence into cited account memory, explainable change detection, and governed action.