Social media

The Academy’s Social Media Ambassador Team amplifies our public education content and helps raise the visibility of the specialty on social media.

The Academy provides Team members with:

• Monthly themes and content suggestions including hashtags, messaging, post ideas

• Social media toolkits, including educational graphics and videos

• Engagement on selected posts that tag the Academy’s social media handles

• Opportunities to join in-person social media activities at Annual Meeting and Innovation Academy

• Opportunities to network and engage with other members of the Social Media Ambassador Team

• Opportunities to be featured in content published to the Academy’s public-facing social media accounts

As a member of the Team, Social Media Ambassadors must:

• Be a Fellow of the Academy

• Use social media primarily to educate patients about skin, hair, and nails

• Have 3,000 followers or more on at least one social media platform (Instagram or TikTok)

• Have an account that represents an individual Academy member (not a business or practice)

• Agree to collaborate with the Academy on at least one piece of content per month

• Adhere to the standards for professionalism on social media as outlined in the Academy’s Social Media Position Statement, including refraining from personal attacks, bullying, offensive language, and any other inappropriate behavior

• Use discretion when choosing brands to represent and adhere to all FTC compliance regulations for sponsored content in order to maintain the specialty’s integrity

• Participate in public-facing Academy social media activities as available

Please note: All public education content shared on AAD Social Media Ambassador’s social media accounts must be evidence-based or based on dermatologists’ common practices when no such scientific research exists. Recommendations must not contradict Academy messages.

If you have any questions about the Social Media Ambassador Team, please contact Lauren Gebhardt at [email protected] or (847)240-1805.