Social media
Member toolkit: Resources
Stay connected with the Academy
Whether you are just getting started or a well-seasoned veteran, the Academy’s social media platforms are great resources for staying up to date with the specialty and educating the public.
Follow @AADmember (Facebook, Twitter, Instagram)
For member-related content on AAD meetings, clinical resources, educational opportunities, and more:

- Annual Meeting news and photos
- Publication articles
- CME quizzes and case challenges
- Advocacy news and updates
- AAD member spotlights and interviews
Follow @AADskin/@AADskin1 (Facebook, Twitter, Instagram, YouTube)
For public-related content to share with your patients and position yourself as a skin, hair, and nails expert:

- Articles from the Academy’s public website
- Social media campaigns (e.g., Skin Cancer Awareness Month and National Healthy Skin Month)
- Tips for proper skin, hair, and nail care
- AAD public program and event updates
Follow @JAADjournals (Facebook, Twitter, Instagram)
For medical journal-related content and research from the JAAD family of publications:

- Articles from JAAD, JAAD Case Reports, and JAAD International
- Diagnostic quizzes and case studies
- Photos of rare and complex cases
- Diagrams, charts, and tables from evidence-based studies
Social media resource archive
The Academy has a multitude of resources to help you establish and maintain your presence on social media. Here are some of the most relevant articles and studies about social media use within dermatology.
DermWorld
JAAD
Instagram influencer definitions and the need for dermatologist engagement on social media
Social media activity is associated with higher physician ratings by patients
Dermatologists in social media: A study on top influencers, posts, and user engagement
Patient health-seeking behavior on WeChat: Social media and dermatology
YouTube as a source of dermatologic information on isotretinoin
Social media advertising as a potential tool for melanoma prevention
Enhancing dermatology education with social media platforms: Are we there yet?
Online reputation management
AAD webinar and podcast resources
On-Demand Webinar: Likes, reviews, and you: Social media marketing for your practice
Free Dialogues in Dermatology podcast : “Career Launch Series - Social Media”