Papers by Sunthorn Boonkaew
Journal of Asian Finance, Economics and Business, 2021
This research article surveyed international backpackers traveling to attend the Full Moon Party ... more This research article surveyed international backpackers traveling to attend the Full Moon Party in Pha-Ngan Island, Thailand. The purposes of this research include 1) studying the behavior of international backpackers; 2) analyzing the level of international backpackers' motivation, especially their push and pull factors; and 3) comparing the relationship between international backpackers' characteristics and their behaviors and motivations. The participants in this research consisted of 300 international backpackers, who were 18 or above in age and purposefully travelled to attend the Full Moon Party in Pha-Ngan Island in Suratthani province. Data was collected using a survey and then was statistically tested using the chi-square method and Pearson's correlation coefficient at a significance level of 0.05. The results of exploratory factor analysis (EFA) indicated a total of 10 factors with 24 variables. These factors were classified into 4 push factors-1) escape and novelty seeking, 2) feeling free, 3) opening up to the world, and 4) social needs-and 6 pull factors-1) partying, 2) uniqueness, 3) only for myself, 4) sea lover, 5) diversity, and 6) loner. It was observed that the personal factors of international backpackers were most closely related to their motivation factors (i.e., push and pull factors) and their travel behaviors at a significance level.
International Journal of Professional Business Review
Purpose: This research intended to investigate the motivation and behavior of free independent tr... more Purpose: This research intended to investigate the motivation and behavior of free independent travelers (FITs) who traveled to Southern Thailand in the Covid-19 pandemic. Theoretical framework: Studies on tourist motivation and behavior would provide more insightful implications and Covid-19 safeguards for tourism businesses especially in Southern Thailand – a dominant destination for domestic tourism demand. Design/methodology/approach: Data was collected from 400 domestic FITs using a questionnaire survey, processed in SPSS software, and analyzed with descriptive statistics, Chi-square, and One-way ANOVA. Findings: The highest level of overall pull and push motivations of domestic FITs while traveling to Southern Thailand. The highest level of pull motivation identified in this study was a promotional scheme, called “WE TRAVEL TOGETHER” the government-subsidized 40% of accommodation expenses to increase tourism demand. Research, Practical & Social implications: Comparati...
TEM Journal, 2022
This research aims to describe the factors and patterns of relationships involved in dominant pro... more This research aims to describe the factors and patterns of relationships involved in dominant professional skills development by focusing on social skills that influence organizational learning for business sustainability and operational efficiency enhancement. The research provides guidelines that hotel businesses in Phuket Province can use to implement strategies in a currently rapidly-changing and competitive environment. This study shows that professional and social skills influencing the organizational performance of the hotel businesses in Phuket include communication, leadership, problem solving, and teamwork skill. This analytical result is based on resource -based and service innovation theories and can be used to improve organizations operating performance.
This research article surveyed international backpackers traveling to attend the Full Moon Party ... more This research article surveyed international backpackers traveling to attend the Full Moon Party in Pha-Ngan Island, Thailand. The purposes of this research include 1) studying the behavior of international backpackers; 2) analyzing the level of international backpackers’ motivation, especially their push and pull factors; and 3) comparing the relationship between international backpackers’ characteristics and their behaviors and motivations. The participants in this research consisted of 300 international backpackers, who were 18 or above in age and purposefully travelled to attend the Full Moon Party in Pha-Ngan Island in Suratthani province. Data was collected using a survey and then was statistically tested using the chi-square method and Pearson’s correlation coefficient at a significance level of 0.05. The results of exploratory factor analysis (EFA) indicated a total of 10 factors with 24 variables. These factors were classified into 4 push factors— 1) escape and novelty seeking, 2) feeling free, 3) opening up to the world, and 4) social needs—and 6 pull factors—1) partying, 2) uniqueness, 3) only for myself, 4) sea lover, 5) diversity, and 6) loner. It was observed that the personal factors of international backpackers were most closely related to their motivation factors (i.e., push and pull factors) and their travel behaviors at a significance level
Journal of Asian Finance, Economics and Business, 2021
This research article surveyed international backpackers traveling to attend the Full Moon Party ... more This research article surveyed international backpackers traveling to attend the Full Moon Party in Pha-Ngan Island, Thailand. The purposes of this research include 1) studying the behavior of international backpackers; 2) analyzing the level of international backpackers’ motivation, especially their push and pull factors; and 3) comparing the relationship between international backpackers’ characteristics and their behaviors and motivations. The participants in this research consisted of 300 international backpackers, who were 18 or above in age and purposefully travelled to attend the Full Moon Party in Pha-Ngan Island in Suratthani province. Data was collected using a survey and then was statistically tested using the chi-square method and Pearson’s correlation coefficient at a significance level of 0.05. The results of exploratory factor analysis (EFA) indicated a total of 10 factors with 24 variables. These factors were classified into 4 push factors— 1) escape and novelty seeking, 2) feeling free, 3) opening up to the world, and 4) social needs—and 6 pull factors—1) partying, 2) uniqueness, 3) only for myself, 4) sea lover, 5) diversity, and 6) loner. It was observed that the personal factors of international backpackers were most closely related to their motivation factors (i.e., push and pull factors) and their travel behaviors at a significance level
CAUTHE 2006: To the City and Beyond, 2006
This paper aims to define the domain of Corporate Social Responsibility (CSR) for tourist accommo... more This paper aims to define the domain of Corporate Social Responsibility (CSR) for tourist accommodation organizations in Thailand. It seeks to integrate the diverse components of CSR as defined within the general business/management, tourism and stakeholder literatures. A review of existing literature, codes of practice and standards, identifies three broad CSR components-economic issues, social/ethical issues and environmental-although each of the standards varied in terms of the definition and emphasis applied. The ...
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Papers by Sunthorn Boonkaew