Papers by Kyung-Hyan (Angie) Yoo
Springer eBooks, Aug 17, 2012
Emerald Group Publishing Limited eBooks, Dec 28, 2016
Originality/value This chapter conceptually outlines the technology-empowered tourism marketing a... more Originality/value This chapter conceptually outlines the technology-empowered tourism marketing approach and the role of marketers and various other players in tourism experience co-creation. The case studies provide practical implications for ICT-based tourism marketing.
Journal of Bone and Joint Surgery, 2006
[extract] The term social media refers to a collection of technological applications and platefor... more [extract] The term social media refers to a collection of technological applications and plateforms that were originally designed to support social interactions among individuals. While some of them (e.g. virtual communities) have been available for some time, there has been a recent surge in development of such applications, which has prompted a need to crate a summary term and to better understand their use
The purpose of the study presented in this paper was to identify differences in VIC users between... more The purpose of the study presented in this paper was to identify differences in VIC users between highway and community-based locations. Also, rather than simply identifying differences in VIC users, effects on several travel-related behaviors were measured. The findings indicate that visitors of community-based centers are more likely to engage in informational materials and are more likely to change trip plans based on the information obtained. The results of the study clearly support the existence of local visitor centers and underline their importance despite technological advances in travel information distribution.
The Routledge Handbook of Tourism Marketing
Information and Communication Technologies in Tourism 2008
Consumer-generated content (CGC) is growing in importance. Especially online travel reviews writt... more Consumer-generated content (CGC) is growing in importance. Especially online travel reviews written by consumers are ever more available and used to inform travel-related decisions. A Web-based survey of users of the most prominent travel review site, TripAdvisor, was conducted to investigate how other travellers' reviews inform the trip planning process. Since current CGC statistics show generational and gender differences, the study also aimed at examining whether those carry over into the realm of travel review use. The results show that reviews are used mostly to inform accommodation decisions and are currently not used much for en route travel planning. Gender differences were found for perceived impacts of reviews, with females reaping greater benefits from using reviews, especially in terms of enjoyment and idea generation. Age differences occurred across a variety of perceptions and use behaviours. Implications for travel marketing and travel information systems design are provided.
Information and Communication Technologies in Tourism 2009, 2009
As the use of online reviews grows, so does the risk of providers trying to influence review post... more As the use of online reviews grows, so does the risk of providers trying to influence review postings through the submission of false reviews. It is difficult for users of online review platforms to detect deception as important cues are missing in online environments. Automatic screening technologies promise a reduction in the risk but need to be informed by research as to how to classify reviews as suspicious. Using findings from deception theory, a study was conducted to compare the language structure of deceptive and truthful hotel reviews. The results show that deceptive and truthful reviews are different in terms of lexical complexity, the use of first person pronouns, the inclusion of brand names, and their sentiment. However, the results suggest that it might be difficult to distinguish between deceptive and truthful reviews based on structural properties.
Information and Communication Technologies in Tourism 2006
Recommender systems promise to support travelers in complex decision-making processes; however, w... more Recommender systems promise to support travelers in complex decision-making processes; however, whether a recommendation is seen as credible advice and actually taken into account not only depends on travelers' perceptions of the recommendation but also the system as ...
Information and Communication Technologies in Tourism 2009, 2009
This study investigated the factors influencing trust in travel-related CGM and, in turn, the deg... more This study investigated the factors influencing trust in travel-related CGM and, in turn, the degree to whcih trust affects the benefits and impacts of using CGM in the course of planning pleasure trips. An online survey of US Internet users was conducted with a total of 1170 individuals responding to questions regarding their perceptions and use of CGM for travel
Information Technology & Tourism, 2010
This study investigated the factors influencing trust in travel-related CGM and the degree to whi... more This study investigated the factors influencing trust in travel-related CGM and the degree to which trust affects the benefits and impacts of using CGM when planning pleasure trips. An online survey of US Internet users was conducted with a total of 1170 individuals responding to questions regarding their perceptions and use of CGM for travel planning. The findings show that CGM use is widespread and that trust depends on the type of website on which the CGM is posted, perceptions of other CGM creators as well as CGM readers' personality. Also, those who have greater trust in CGM report greater impacts and derive greater benefits from their CGM use.
Computers in Human Behavior, 2011
While a growing number of travelers engages in consumer-generated media (CGM) use and creation, t... more While a growing number of travelers engages in consumer-generated media (CGM) use and creation, the gap between the number of users and the number of actual content creators remains large. It is important to find out what drives this minority of creators and what makes them different from those who only use CGM. Personality has been found to be a particularly influential trait that predicts behavior. The influence of personality on travel CGM creation was investigated and the results indicate that travelers' personality traits significantly influence perceived barriers to content creation, motivations to engage in CGM creation, and specific creation behaviors. Contributions and implications are discussed from both a theoretical and a practical perspective.
Information Technology & Tourism, 2008
Recommender systems promise to support travelers in complex decision-making processes; however, w... more Recommender systems promise to support travelers in complex decision-making processes; however, whether a recommendation is seen as credible advice and actually taken into account not only depends on travelers' perceptions of the recommendation but also of the system as the advice giver. A scale to measure recommender system credibility was developed and tested. The results confirm that credibility has two dimensions: expertise and trustworthiness. Further, significant gender differences in credibility perceptions were found. The findings also indicate that respondents prefer humans as recommendation sources and that this preference is influenced by perceptions of lack of credibility of recommender systems as well as genderspecific preferences. Implications for future research and for recommender system design are discussed.
Whether users are likely to accept the recommendations provided by a recommender system is of utm... more Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them. By conceptualizing the advice seeking and giving relationship as a fundamentally social process, important avenues for understanding the persuasiveness of recommender systems open up. Specifically, research regarding the influence of source characteristics, which is abundant in the context of humanhuman relationships, can provide an important framework for identifying potential influence factors. This chapter reviews the existing literature on source characteristics in the context of human-human, human-computer, and humanrecommender system interactions. It concludes that many social cues that have been identified as influential in other contexts have yet to be implemented and tested with respect to recommender systems. Implications for recommender system research and design are discussed.
Creating More Credible and Likable Travel Recommender Systems: The Influence of Virtual Agents on... more Creating More Credible and Likable Travel Recommender Systems: The Influence of Virtual Agents on Travel Recommender System Evaluation. (May 2010) Kyung Hyan Yoo, B.A., Kyung Hee University; M.A., New York Institute of Technology Chair of Advisory Committee: Dr. Ulrike Gretzel To help online trip planners, some online travel agencies and travel service providers have adopted travel recommender systems. Although these systems are expected to support travelers in complex decision-making processes, they are not used efficiently by travelers due to a lack of confidence in the recommendations they provide (Moulin et al., 2002). It is important to examine factors that can influence the likelihood of recommendations to be accepted and integrated into decision-making processes. The persuasion literature suggests that people are more likely to accept recommendations from credible and likable sources. It has also been found that technologies can be more credible and likable when they give a v...
Virtual representatives are increasingly used in recommender systems to guide users and add conve... more Virtual representatives are increasingly used in recommender systems to guide users and add conversational aspects. However, the impacts of virtual representatives on users’ evaluations of the recommender system have not been investigated. This study specifically examined the influence of virtual representatives’ anthropomorphism cues on system users’ perceptions of system credibility and liking. The results revealed that system users’ perceptions of the virtual representative’s credibility have a significant influence on users’ perceived credibility and liking of the system. Also, the human-like appearance of a virtual representative significantly influences users’ perceived attractiveness of the virtual representative, while voice outputs from the representative were found to have a significant influence on users’ liking of the recommender system.
Web 2.0 technologies challenge many tourism marketers since they have to change their old marketi... more Web 2.0 technologies challenge many tourism marketers since they have to change their old marketing beliefs and quickly learn how to best capitalize on Web 2.0 technologies. Recognizing the growing importance of Web 2.0 technologies in tourism, this paper seeks to provide a new marketing framework to help travel marketers better understand the changing marketing environment and also to identify research opportunities for tourism researchers. The new marketing functions extended by Web 2.0 technologies are discussed based on current marketing literature. Further, case studies are presented to illustrate how these functions could be translated into practical tourism marketing strategies.
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Papers by Kyung-Hyan (Angie) Yoo