{"id":78,"date":"2020-01-25T21:28:59","date_gmt":"2020-01-25T20:28:59","guid":{"rendered":"https:\/\/wpsc-plugin.de\/?p=78"},"modified":"2020-02-15T14:01:35","modified_gmt":"2020-02-15T13:01:35","slug":"event","status":"publish","type":"post","link":"https:\/\/wpsc-plugin.de\/how-to\/event\/","title":{"rendered":"HowTo JSON-LD Event"},"content":{"rendered":"\n<p>Dieses strukturierte Datenelement eignet sich besonders, um einmalige Veranstaltungen in News\/ einer Veranstaltungsseite anzuk\u00fcndigen. Es ist keine Event-Liste oder Veranstaltungskalender.<\/p>\n\n\n\n<p>Ich nutze es, wenn ich Seminare und Vortragsabende veranstalte. So sehen Besucher, die nach diesem Event bei Suchmaschine ihrer Wahl suchen, die wichtigsten Fakten sofort angezeigt. Ein Beispiel aus der Praxis ist der von mir monatliche veranstaltete <a href=\"https:\/\/webwirtschaft.net\/webmontag\/\">Webmontag in Halle<\/a>.<\/p>\n\n\n\n<pre class=\"wp-block-code language-javascript\"><code>&lt;script type=\"application\/ld+json\">\n{\n\"@context\": \"https:\/\/schema.org\",\n\"@type\": \"Event\",\n\"name\": \"Webmontag Halle im Januar\",\n\"startDate\": \"2020-01-27T19:00\",\n\"endDate\": \"2020-01-27T22:00\",\n\"location\": {\n\"@type\": \"Place\",\n\"name\": \"MMZ Halle\",\n\"address\": {\n\"@type\": \"PostalAddress\",\n\"streetAddress\" : \"Mansfelder Str. 56\",\n\"addressLocality\" : \"Halle (Saale)\",\n\"postalCode\" : \"06108\",\n\"addressRegion\" : \"LSA\",\n\"addressCountry\": \"DE\"\n}\n},\n\"image\" : &#91;\"https:\/\/webwirtschaft.net\/wp-content\/uploads\/webmontag.jpg\"],\n\"performer\": {\n\"@type\": \"PerformingGroup\",\n\"name\": \"webmontag society halle\"\n},\n\"description\": \" Am 27. Januar 2020 ab 19:00 findet der n\u00e4chste Webmontag im &lt;a href=\\\"https:\/\/mmz-halle.de\/\\\">MMZ Halle&lt;\/a>, Mansfelder Str. 56, 06108 Halle (Saale) statt. Der Eintritt ist nat\u00fcrlich wie immer frei. Weitere Infos auf der &lt;a href=\\\"https:\/\/www.facebook.com\/webmontag\/\\\">Facebook-Seite&lt;\/a>. \"\n}\n&lt;\/script><\/code><\/pre>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Shortcode f\u00fcr Event im TinyMCE<\/strong><\/h2>\n\n\n\n<pre class=\"wp-block-code language-inline\"><code>&#91;sc_fs_event html=\"true\" title=\"Webmontag Halle im Januar\" title_tag=\"h2\" event_location=\"MMZ Halle\" start_date=\"2020-01-27T19:00\" end_date=\"2020-01-27T22:00\" street_address=\"Mansfelder Str. 56\" address_locality=\"Halle (Saale)\" address_region=\"LSA\" postal_code=\"06108\" address_country=\"DE\" image_id=\"1432\" performer=\"PerformingGroup\" performer_name=\"webmontag society halle\" offer_availability=\"InStock\" offer_url=\"\" currency_code=\"EUR\" price=\"0\" offer_valid_from=\"2020-01-27T19:00\" css_class=\"\" ] Am 27. Januar 2020 ab 19:00 findet der n\u00e4chste Webmontag im MMZ Halle, Mansfelder Str. 56, 06108 Halle (Saale) statt. Der Eintritt ist nat\u00fcrlich wie immer frei. Weitere Infos auf der Facebook-Seite. &#91;\/sc_fs_event]<\/code><\/pre>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Ergebnis in der SERPs<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"380\" src=\"https:\/\/wpsc-plugin.de\/wp-content\/uploads\/json-ld-event-serp-1024x380.png\" alt=\"\" class=\"wp-image-158\" srcset=\"https:\/\/wpsc-plugin.de\/wp-content\/uploads\/json-ld-event-serp-1024x380.png 1024w, https:\/\/wpsc-plugin.de\/wp-content\/uploads\/json-ld-event-serp-300x111.png 300w, https:\/\/wpsc-plugin.de\/wp-content\/uploads\/json-ld-event-serp-768x285.png 768w, https:\/\/wpsc-plugin.de\/wp-content\/uploads\/json-ld-event-serp.png 1136w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Dieses strukturierte Datenelement eignet sich besonders, um einmalige Veranstaltungen in News\/ einer Veranstaltungsseite anzuk\u00fcndigen. Es ist keine Event-Liste oder Veranstaltungskalender. Ich nutze es, wenn ich&#8230;<\/p>\n","protected":false},"author":2,"featured_media":159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-78","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HowTo JSON-LD Event &#8902; #WPSC DE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wpsc-plugin.de\/how-to\/event\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HowTo JSON-LD Event &#8902; #WPSC DE\" \/>\n<meta property=\"og:description\" content=\"Dieses strukturierte Datenelement eignet sich besonders, um einmalige Veranstaltungen in News\/ einer Veranstaltungsseite anzuk\u00fcndigen. Es ist keine Event-Liste oder Veranstaltungskalender. Ich nutze es, wenn ich...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wpsc-plugin.de\/how-to\/event\/\" \/>\n<meta property=\"og:site_name\" content=\"#WPSC DE\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-25T20:28:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-15T13:01:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpsc-plugin.de\/wp-content\/uploads\/json-ld-event.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gordon B\u00f6hme\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@wpsc_plugin\" \/>\n<meta name=\"twitter:site\" content=\"@wpsc_plugin\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gordon B\u00f6hme\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wpsc-plugin.de\/how-to\/event\/\",\"url\":\"https:\/\/wpsc-plugin.de\/how-to\/event\/\",\"name\":\"HowTo JSON-LD Event &#8902; #WPSC DE\",\"isPartOf\":{\"@id\":\"https:\/\/wpsc-plugin.de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wpsc-plugin.de\/how-to\/event\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wpsc-plugin.de\/how-to\/event\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wpsc-plugin.de\/wp-content\/uploads\/json-ld-event.jpg\",\"datePublished\":\"2020-01-25T20:28:59+00:00\",\"dateModified\":\"2020-02-15T13:01:35+00:00\",\"author\":{\"@id\":\"https:\/\/wpsc-plugin.de\/#\/schema\/person\/1e63644e04c87789b54562518579f3b7\"},\"breadcrumb\":{\"@id\":\"https:\/\/wpsc-plugin.de\/how-to\/event\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wpsc-plugin.de\/how-to\/event\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/wpsc-plugin.de\/how-to\/event\/#primaryimage\",\"url\":\"https:\/\/wpsc-plugin.de\/wp-content\/uploads\/json-ld-event.jpg\",\"contentUrl\":\"https:\/\/wpsc-plugin.de\/wp-content\/uploads\/json-ld-event.jpg\",\"width\":960,\"height\":540,\"caption\":\"json-ld event\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wpsc-plugin.de\/how-to\/event\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/wpsc-plugin.de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"[HowTo]\",\"item\":\"https:\/\/wpsc-plugin.de\/how-to\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"HowTo JSON-LD Event\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wpsc-plugin.de\/#website\",\"url\":\"https:\/\/wpsc-plugin.de\/\",\"name\":\"#WPSC DE\",\"description\":\"Structure Your Content Now!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wpsc-plugin.de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/wpsc-plugin.de\/#\/schema\/person\/1e63644e04c87789b54562518579f3b7\",\"name\":\"Gordon B\u00f6hme\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/wpsc-plugin.de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c24d034bb697cf9c7d9b960e062caeb97d121020454d4265748575ecc8a1f250?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c24d034bb697cf9c7d9b960e062caeb97d121020454d4265748575ecc8a1f250?s=96&d=mm&r=g\",\"caption\":\"Gordon B\u00f6hme\"},\"description\":\"Online-Marketer und SEO aus Leidenschaft. 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