WP Mail SMTP Blog

BIMI Explained: A Simple Way To Boost Email Trust & Open Rates

Have you ever noticed brand logos appearing next to emails in your inbox? That’s BIMI (Brand Indicators for Message Identification) at work.

It’s a growing standard that helps businesses display their verified logos in supported email clients, making it easier for recipients to recognize real messages from trusted sources.

If you send marketing emails, newsletters, or transactional updates, trust me, this small optimization can make a real difference in open rates and engagement.

You might be thinking BIMI sounds complicated, but it’s actually quite simple once you know what to do. In this guide, I’ll walk you through everything about BIMI so you can decide if it makes sense for your emails too.

8 Best WordPress Email Marketing Plugins To Grow Your Business

Growing an email list is one of the smartest ways to build long-term relationships with your audience. When someone subscribes to your list, it shows that they are genuinely interested in what you have to offer.

If you’re using WordPress, you’ll quickly discover that email marketing has many different aspects to it. You need the right tools to gather leads, set up automations, and ensure your emails land in inboxes.

I’ve worked with plenty of email marketing plugins, and I’ve learned that not all of them are built the same. Some focus on collecting emails through popups and forms, while others help you manage email automation and tracking.

So, in this guide, I’ll walk you through some of the best WordPress plugins that support your email marketing efforts, helping you drive consistent traffic, boost engagement, and increase conversions.

Introducing Push Notification Email Alerts for WP Mail SMTP

Introducing WP Mail SMTP 4.4 – Get Instant Failed Email Alerts Wherever You Are

Never miss another failed email! WP Mail SMTP 4.4 now offers push notifications that alert you instantly about email issues – right on your phone or desktop, no extra apps needed.

With our new alerts, you’ll know immediately when an email fails to send, giving you the power to fix issues before they impact your business. Update today and stay on top of your WordPress email delivery.

What Is an Email Blast? (+ How To Do It Right)

An email blast is a mass email sent to a large group of recipients at once. Businesses use them to share announcements, promotions, or updates with their audience.

When done right, an email blast can increase engagement and bring in sales. But if you don’t pay attention to timing, content, and targeting, it can feel like just another junk email in someone’s inbox.

I’ve sent email blasts that got amazing open rates and others that barely got any clicks. The difference? How well I planned the message and targeted the audience.

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What Is an Email Marketing Funnel?

Not every person who joins an email list is ready to buy right away. Some people are just curious. Others need time to compare options.

That’s where an email marketing funnel comes in, which guides potential customers from the moment they sign up to the point where they make a purchase.

It’s like a roadmap that helps people learn more about a brand. Without a structured email funnel, you risk losing leads before they even get to the buying stage.

That said, if you’re kicking off your email strategy, it’s important to understand the different stages of the marketing funnel. And that’s what I’ll be talking about in this guide!

Email Analytics: How to Use Data to Drive Results

I’ve sent a lot of emails in my time, and let me tell you, just hitting “send” isn’t enough. You need to know what happens after you send that email.

Metrics like open rates, click-through rates, and bounce rates can tell you so much about your audience’s preferences. Over time, you can use this data to create emails that get better results.

If you’re new to email analytics, don’t worry. It’s not as complicated as it sounds. Let’s dive into how you can use it to your advantage.

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