HubSpot is one of the most widely used CRMs for marketing automation, sales tracking, and customer management. It gives businesses a complete system to capture leads, nurture them with targeted campaigns, and turn them into paying customers.
Gravity Forms is a flexible form builder that makes it easy to create contact forms, lead capture forms, surveys, and even payment forms for WordPress websites. It’s simple to set up but powerful enough to handle complex use cases.
Bringing these two tools together means every submission on your WordPress site can be sent straight into HubSpot. No manual data entry, no waiting around for updates, just a smooth, automated flow of information that helps you follow up faster and segment more effectively.
That’s where 🧡WP Fusion🧡 comes in. Acting as the bridge, it connects Gravity Forms directly to HubSpot. You can sync contact details, apply static lists or tags, trigger workflows, and even personalize the WordPress experience using HubSpot data.
In this guide, we’ll show you how to set up the integration step by step, from connecting your WordPress site to HubSpot to mapping form fields, applying segmentation rules, and exploring advanced automation features.
#✅ Gravity Forms + HubSpot Integration Benefits
Integrating Gravity Forms with HubSpot using WP Fusion does more than just capture leads. By connecting your WordPress forms directly to your CRM, you reduce the amount of manual work required and create a seamless path from form submission to marketing automation. Here are some of the benefits:
- Every form submission is synced instantly to HubSpot, removing the need for manual data entry and allowing your team to follow up quickly
- Lead information is stored in one place, giving you a complete picture of contacts and their interactions with your site
- Fields from Gravity Forms, including custom ones, can be mapped to HubSpot fields to build richer and more organized contact records
- Static lists or tags in HubSpot can be applied automatically based on form responses, payments, or quiz results, which makes segmentation simple
- Data stored in HubSpot can be used to personalize WordPress content, display different form fields, or control access to gated resources
- Workflows in HubSpot can be triggered immediately after a form submission, helping you automate onboarding, lead nurturing, or sales processes
Altogether, this integration makes lead capture smarter and more efficient. You not only save time and reduce errors but also gain the ability to run highly targeted campaigns that feel personal and relevant to each contact.
For businesses that rely on both WordPress and HubSpot, it creates a foundation for marketing that scales.
#⚙️ Setting Up Gravity Forms + HubSpot Integration With WP Fusion
Before you can start syncing form submissions into HubSpot, there are a few setup steps to ensure a smooth connection. WP Fusion acts as the link between your WordPress site and HubSpot, and once the connection is in place, you’ll be able to take full advantage of automation and segmentation.
#Getting Started
To begin, make sure you have a HubSpot account ready to use.
You’ll also need to install and activate WP Fusion on your WordPress site. While the free version covers basic syncing, the paid version is recommended if you want access to advanced features like conditional logic, e-commerce tracking, and quiz syncing.
Gravity Forms should also be installed, licensed, and working correctly.
Once these basics are in place, you’re ready to connect WordPress to HubSpot.
#Step 1: Connect WordPress to HubSpot
Open your WordPress dashboard and navigate to the WP Fusion settings. From the CRM dropdown, select HubSpot and then click the “Authorize with HubSpot” button.
This will redirect you to your HubSpot account, where you can log in, choose the account or domain you want to connect, and approve the integration.
After the authorization is complete, return to WP Fusion and enter your license key if you haven’t already done so, then save your changes.
At this point, the connection between WordPress and HubSpot is live, and WP Fusion will be able to sync your WordPress data with HubSpot in real time.
#Step 2: Create a Gravity Form for Lead Capture
With the connection in place, the next step is to create a form that will collect leads and send them to HubSpot. In your WordPress dashboard, go to the Gravity Forms menu and create a new form. Give it a descriptive name so you can identify it later, and add the fields you want to capture, such as name, email address, phone number, or company details. If you prefer, you can also edit an existing form instead of starting from scratch.
Once you’ve added the necessary fields, save the form and, if needed, place it on a test page so you can preview how it will appear to visitors. This form will now act as the entry point for leads into HubSpot.
#Step 3: Map Gravity Forms Fields to HubSpot Fields
After creating the form, you need to tell WP Fusion how to handle the data. Open the settings for your form and navigate to the WP Fusion section. From here, you can create a new feed, which is essentially the connection between your form and HubSpot.
Each field in Gravity Forms can be mapped to a corresponding field in HubSpot, including custom fields you may have set up in your CRM. For example, you might link the email field in your form to the primary email field in HubSpot, or connect a dropdown menu in the form to a custom HubSpot property.
Once all the fields are mapped, save your feed to activate the syncing. This ensures that every time someone fills out your form, their details are recorded in the right place inside HubSpot.
#Step 4: Apply HubSpot Static Lists or Tags Based on Form Submissions
One of the most powerful parts of this integration is the ability to segment your contacts automatically. Within the WP Fusion feed settings, you’ll see options to apply HubSpot static lists or tags whenever a form is submitted. This makes it easy to categorize leads based on their responses or actions. For instance, if someone selects a particular service on your form, you can add them to a HubSpot list dedicated to that interest. If a form involves a payment, you might apply a tag that marks the contact as a customer.
These lists and tags can then be used to trigger HubSpot workflows, enroll contacts in email campaigns, or even control access to protected content in WordPress. Once you’ve set your rules, save the feed so that every new submission is segmented automatically.
#Step 5: Use Conditional Logic for Targeted Tagging & Field Mapping
Not all leads are the same, and sometimes you’ll want to treat form submissions differently based on how a user responds. WP Fusion supports conditional logic, which allows you to apply tags or map fields in HubSpot only when certain conditions are met.
Inside the feed settings for your Gravity Form, you can enable the opt-in condition and set specific rules. For example, if a user selects Enterprise Plan from a dropdown, you could add them to a HubSpot list called Enterprise Leads.
You might also decide to capture additional details only if a certain box is checked. Multiple feeds can be created for a single form, each with its own conditions, giving you fine control over how data is organized in HubSpot. This flexibility means you can send the right information to the right place without overcomplicating your CRM.
#Step 6: Sync Advanced Data to HubSpot (Payment, Quiz, and Custom Objects)
WP Fusion’s integration extends beyond basic contact fields, allowing you to capture and leverage more complex data within HubSpot.
If your form includes payments or quiz functionality through Gravity Forms, you can control how this data is synced:
- For payment forms, choose to sync all submissions, only successful payments, or only failed ones. This ensures your CRM accurately reflects customer status for better follow-up, like receipts or upsell offers.
- For quizzes, map results like scores, percentages, or pass/fail status to specific HubSpot properties. You can even apply tags based on performance (example: adding high scorers to a list for advanced training offers).
WP Fusion is actively developing the new Custom Objects Add-On, which will be launching soon to unlock even deeper integration. This will enable you to use a single Gravity Form to create not just a contact, but also other linked records in HubSpot, such as:
- Support tickets or booking requests
- Quote or estimate records
- Event registrations or application forms
This approach moves beyond simple contact fields, allowing you to build a rich, relational history of each contact’s interactions with your business directly from your WordPress forms. Keep an eye on our blog for the official release announcement for the Custom Objects Add-On.
Need help with the integration? Read the following documents:
#🚀 Ways to Maximize Your Gravity Forms & HubSpot Integration Setup
Once the basic connection between Gravity Forms and HubSpot is in place, you can take things further with WP Fusion’s advanced features.
One powerful way to enhance the integration is through WP Fusion’s site tracking capabilities. By adding site tracking scripts, you can gather detailed insights about visitor behavior on your WordPress site and sync this data back to HubSpot. This helps build comprehensive contact profiles and enables more precise segmentation and personalized marketing strategies.
WP Fusion allows you to run bulk exports of user data and perform batch updates, simplifying the management of large contact lists or syncing historical data with HubSpot. This makes ongoing data maintenance and migration tasks much easier.
Event tracking is another feature worth exploring. Each form submission can be logged as an event inside HubSpot, giving you a detailed record of contact activity. This history helps your team understand how engaged a lead is before making direct contact.
Finally, you can set up auto-login flows that require a form submission before someone accesses protected content. As soon as they submit the form, WP Fusion can tag the contact in HubSpot and grant them instant access in WordPress.
These advanced features empower you to gain deeper insights into your audience, streamline data management, and create a more personalized and seamless experience for your site visitors. All this while keeping your HubSpot data synchronized with user interactions on your WordPress site.
#✨ Conclusion
Connecting Gravity Forms to HubSpot with WP Fusion turns a standard WordPress form into a powerful automation tool. Instead of manually moving data or worrying about missed leads, every submission flows directly into your CRM, ready for follow-up and segmentation.
This setup gives you a single source of truth for contact data, supports advanced workflows, and enables the delivery of highly personalized experiences to your audience. Beyond simple lead capture, you can sync payments, track quiz results, log events, and use HubSpot tags or lists to run targeted campaigns.
For businesses that rely on both WordPress and HubSpot, 🧡WP Fusion🧡 provides the missing link. It streamlines lead management, saves time, and helps you turn form submissions into meaningful customer relationships.
If you’re ready to see what this integration can do, start by setting up WP Fusion with Gravity Forms and exploring the advanced options that can take your marketing automation to the next level.
Have any questions about Gravity Forms and HubSpot integration? Let us know in the comments below.
