Email marketing should be simple – write your message, send it to the right people, and watch your business grow. But for many small businesses, it rarely works that smoothly!
Contacts get scattered across tools, automations fail to trigger, and emails land in inboxes without context or timing. The result is often wasted effort and disengaged subscribers.
Sender was built to change that. It is a beginner-friendly email marketing platform designed to make powerful automation accessible to everyone. With its drag-and-drop builder, pre-made workflows, and generous free plan, you can create campaigns that look professional and feel personal without technical barriers or expensive software.
Still, Sender can only go so far on its own. It helps you send great emails, but it does not always know what is happening on your WordPress site – who made a purchase, joined a membership, or finished a course. Without that connection, your campaigns risk feeling generic instead of timely and relevant.
WP Fusion bridges the gap between WordPress and Sender, transforming your email marketing into a fully automated, data-driven system. Every user action on your site (from signups and purchases to renewals and course completions) syncs instantly with Sender, giving you the power to send messages that match what your customers are doing right now.
In this article, you will learn how to connect Sender with your WordPress site using WP Fusion, explore the key features and benefits of the integration, discover advanced automation ideas to personalize your campaigns, and understand what it costs to get started.
#🤔 Why Choose Sender.net for Email Marketing
For many small businesses and solopreneurs, email marketing tools often feel either too limited or too expensive. Sender is both easy to use and powerful enough to grow with your business. It provides the core tools you need to build, automate, and analyze your campaigns without the steep learning curve or heavy price tag that comes with most alternatives.
Beginner-Friendly & Easy to Use: Sender’s interface is clean and intuitive, which makes it ideal for beginners. The drag-and-drop email builder allows anyone to design beautiful newsletters or promotional emails in minutes. You can add text, buttons, and images by simply dragging elements into place, with built-in previews that show exactly how your message will appear on desktop and mobile.
Generous Free Plan: One of the biggest advantages of Sender is its Free Forever plan. It includes up to 15,000 emails per month and 2,500 subscribers, making it an excellent choice for new or small businesses. Unlike many competitors, automation workflows are included in the free plan, allowing you to experiment with advanced features before committing to a paid tier.
Powerful Automation Workflows: Automation is one of Sender’s strongest features. The platform includes ready-made workflows for common scenarios such as welcome sequences, abandoned cart reminders, and post-purchase follow-ups. These automations save time and ensure your subscribers receive the right message at the right moment. Even free users can create unlimited workflows, giving you room to scale your campaigns as your audience grows.
Audience Growth & Segmentation: Sender also helps you capture and organize leads effectively. You can create popups, embedded forms, or even gamified “spin-to-win” forms to attract new subscribers. Once you have collected leads, the segmentation options allow you to send targeted messages based on behavior, demographics, or engagement history. This level of precision makes it easier to deliver content that feels relevant to each subscriber.
Email & SMS in One Platform: Beyond email, Sender supports SMS campaigns, allowing you to reach customers across multiple channels. You can combine email and SMS to send reminders, promotions, or transactional updates, helping you engage your audience through their preferred communication method.
Excellent Value & Support: Sender’s pricing starts at just $7 per month for the Standard plan, which removes Sender branding and unlocks additional features. The Professional plan adds priority support and SMS credits while still staying affordable compared to many other tools. All users, including those on the free plan, receive access to 24/7 customer support. Sender is also fully GDPR compliant, giving you peace of mind when managing subscriber data.
Overall, Sender.net offers a complete and accessible solution for businesses that want to build professional email campaigns, automate their workflows, and grow their audience without breaking the budget.
#🔗 How to Connect a WordPress Site With Sender.net (Using WP Fusion)
Integrating Sender with WordPress allows you to go beyond basic email lists. You can tag users based on what they do on your site, such as completing a course, buying a product, or filling out a form, and use those tags to trigger automated workflows in Sender. This makes your email marketing more personal, timely, and effective.
Before setting up the integration, make sure you have:
- An active Sender.net account (the Free Forever plan is enough to start)
- The WP Fusion plugin is installed and activated on your WordPress site. The free WP Fusion Lite supports basic syncing, and the paid WP Fusion Pro adds advanced tagging, automation, and event tracking
- Your Sender.net API key, which can be found in your Sender account by going to Account Settings → API Access Token.
#Step 1: Connect WP Fusion to Sender.net
In your WordPress dashboard, go to Settings → WP Fusion, from the CRM dropdown, select Sender.net, and paste your Sender API key into the field provided. Hit Connect, then Save Changes to complete the setup.
Once the connection is confirmed, WP Fusion will automatically start syncing WordPress user data with Sender.
#Step 2: Configure Data Sync & Tagging
After connecting, you can map which WordPress fields should sync with Sender (for example, name, email, phone number, or custom fields) by going to WP Fusion → Contact Fields. You can also configure automation rules to apply specific tags when users take certain actions, such as completing a course, making a purchase, or signing up for a newsletter.
WP Fusion can sync a wide range of data between WordPress and Sender.net, including:
- User profile details such as name, email, and phone number
- Behavioral data from plugins like WooCommerce, LearnDash, MemberPress, and Gravity Forms
- Tags that identify user actions, such as “Completed Course,” “Purchased Product,” or “Abandoned Cart”
This data becomes the foundation for automations in Sender. For example, you can automatically send a thank-you email after a purchase or start a nurture sequence when a new member joins your site.
#Step 3: Export Existing Site Data to Sender.net
Once your integration is active, new data from WordPress will sync automatically. But if you already have existing users, customers, or members on your site, you can use WP Fusion’s Batch Operations tool to export that data to Sender.net in bulk. This ensures all of your current contacts are added to Sender and ready for automation.
To do this, go to Settings → WP Fusion → Advanced → Batch Operations in your WordPress dashboard. Here, you can select the operation you want to perform. For example, Export Users to add all existing WordPress users to Sender or Push User Meta to update existing contact information.
Each batch operation runs in the background, so you can safely leave the page while WP Fusion processes the export. Depending on the number of records, it may take a while to complete. You’ll see a progress bar showing how many records remain.
If you’re setting up the integration for the first time, running an export is the easiest way to make sure every user, customer, or member from WordPress is linked to their correct record in Sender. After the initial export, all future activity will sync automatically in real time.
Tip: Always test with a small sample first before running a full export, especially if your site has thousands of records. This helps confirm your field mapping and tags are working as expected.
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Get WP Fusion#Advanced Integration Tips
Once your WordPress site is connected to Sender.net through WP Fusion, you have a powerful setup that goes beyond basic email marketing. The integration allows you to use behavioral data from WordPress to trigger targeted campaigns, personalize user experiences, and optimize your marketing automation.
Here are some advanced ways to get the most out of this integration:
#Use Conditional Tagging for Smarter Automation
WP Fusion lets you apply tags based on specific user actions in WordPress. For example, you can tag customers who purchase a certain product, finish a course module, or sign up for a membership plan. These tags can then be used inside Sender to trigger targeted workflows such as upsell sequences, course completion follow-ups, or renewal reminders.
#Set Up Abandoned Cart Campaigns
For WooCommerce stores, you can use WP Fusion to identify when a customer adds items to their cart but does not complete the checkout using abandoned cart tracking. Apply a tag like “Abandoned Cart” Sender to send an automated reminder email or special discount offer. This approach helps recover lost sales and increases overall revenue.
#Track User Events for Better Insights
With WP Fusion’s Event Tracking add-on, you can capture key user actions such as downloads, quiz completions, or form submissions and send them directly to Sender. These events can be used as triggers or filters inside your automations, giving you deeper insight into how your audience interacts with your content.
#Restrict Access to Content for Personalization
You can control who can view specific pages, posts, or courses on your WordPress site based on their tags in Sender. You can create members-only areas, drip-feed course material, or display exclusive content to paying customers. For example, users tagged as “Active Members” might see bonus lessons or premium articles, while others see a signup prompt or teaser. Turn your email segmentation into personalized on-site experiences that match each subscriber’s status or engagement level.
#💰 How Much Does the Sender.net + WP Fusion Integration Cost?
You can start using Sender.net for free. The Free Forever plan includes up to 15,000 emails per month and 2,500 subscribers, plus access to essential tools like the drag-and-drop email builder, ready-made automation workflows, and audience segmentation. It’s a great way to launch your first campaigns without any upfront cost.
If you want to remove Sender branding or unlock advanced features like SMS marketing and team collaboration, paid plans start at $7 per month. The Professional plan (around $14 per month) adds more powerful automation options, monthly SMS credits, and priority support.
WP Fusion also offers two options. The Lite version is free and handles basic syncing between WordPress and Sender. To unlock advanced features like conditional tagging, event tracking, and integration with plugins such as WooCommerce, LearnDash, and MemberPress, you’ll need WP Fusion Pro, which costs $297 per year.
Altogether, you can create a fully connected WordPress to Sender automation setup for about $300 per year. For that price, you get a complete marketing system that automatically syncs user activity, personalizes every email, and gives small businesses the kind of data-driven automation usually found in enterprise tools.
#🚀 Who Should Use the Sender.net + WP Fusion Integration
Not every business needs advanced automation to succeed with email marketing, but for many WordPress users, combining Sender.net with WP Fusion can be a game-changer. This setup is ideal for anyone who wants to go beyond simple newsletters and create data-driven campaigns powered by real user activity.
It is particularly useful for:
- Small businesses and solopreneurs who need an affordable email tool that grows with them. Sender makes it easy to get started, while WP Fusion keeps WordPress data like signups, purchases, and form submissions synced automatically
- Course creators using LearnDash or LifterLMS who want to tag students based on progress and trigger personalized follow-ups or next-course invitations
- WooCommerce store owners who want to run automated campaigns such as abandoned cart reminders, product recommendations, and upsells
- Membership site managers who want to send onboarding, renewal, or retention emails based on user activity
- Bloggers, nonprofits, and content creators who want new leads captured through WordPress forms to automatically flow into Sender for welcome emails or content updates
- Growing businesses that have outgrown basic tools but want advanced automation without enterprise-level pricing
For WordPress users who want their site activity to drive meaningful email campaigns, the Sender + WP Fusion integration delivers a complete, efficient, and scalable solution.
#✨ Conclusion
Sender.net has become one of the most accessible and cost-effective platforms for email marketing. Its combination of ease of use, generous free plan, and built-in automation tools makes it a strong choice for small businesses and creators who want to engage their audience without technical complexity.
On its own, Sender is powerful enough to handle newsletters and campaigns. But when connected to WordPress through WP Fusion, it turns into a complete marketing automation system. Every action on your website, from purchases and course completions to membership renewals, can trigger perfectly timed, personalized emails inside Sender.
This integration eliminates manual work, keeps your contact data in sync, and helps you deliver campaigns that truly reflect how people interact with your site. The result is more accurate targeting, higher engagement, and a better experience for your subscribers.
For WordPress users ready to simplify their workflows and make their email marketing smarter, the Sender.net + WP Fusion integration offers a powerful and affordable way forward.
If your goal is to connect WordPress with your email marketing, automate follow-ups, and build stronger customer relationships, this setup is the perfect place to start.
Any questions about sender.net email marketing or its integration with WordPress? Let us know in the comment section below.
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