AWRSHIFT research — AI content operations and site intelligence
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Editor’s pick
Fixing Content Decay: Advanced SEO Audit Services for Content-Heavy Sites
How to catch content decay before Search Console shows a collapse: the position-improvement paradox, n-gram overlap signals, and a monthly refresh-or-prune triage loop.
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Latest research
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Refresh, Rewrite, or Redirect: A Content Audit Decision Matrix with Real Thresholds
A decision matrix with real thresholds for content triage: which impression, CTR, and link signals send a page to refresh, rewrite, redirect, or prune, and in what order.
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Query Fan-out: Why Optimizing Passages Beats Optimizing Keywords in AI Search
How AI search engines split one query into sub-intent queries, why chasing the exact fan-out strings fails, and how to write self-contained passages that survive retrieval and earn citations.
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Does Google Penalize AI Content? The Engineering-Grade Guide for US Content Leads
Does Google penalize AI content? Discover Google’s actual stance, the risk of scaled content abuse, and the exact quality gates needed to ensure SEO success.
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The Programmatic Content Audit for SEO: A 1,000-Page LLM Workflow
Learn how to build an automated, LLM-driven content audit for SEO. Scale your analysis across 1,000+ pages for high-impact insights under $50.
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The Technical Content Pruning Playbook: Boosting Crawl Budget and Site Quality with an Advanced SEO Site Audit
A technical content pruning guide for SEO managers. Learn to execute a safe seo site audit, optimize site-wide quality signals, and master 410 vs 301 execution.
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Generative Engine Optimization (GEO): Technical Citation Guide
Master generative engine optimization (GEO). Learn how AI engines crawl, chunk, and cite content, plus a prioritized checklist to boost your site’s citation rate.
