Forgot to mark as resolved… thx
Well that was easy… some more googling and this query works:
$args = array(
'fields' => 'all_with_meta',
'meta_query' => array(
array(
'key' => '1_area_of_acad_res',
'value' => 'My value in here',
'compare' => 'LIKE'
)
));
Phew!