Simple Setup, Easy Events, Awesome Support!

If you’re a Fathom Analytics user, adding the Fathom Analytics Conversions plugin to your stack is a no-brainer. Manually configuring event tracking in Google Analytics is a pain. But it’s a whole ‘nother story for this plugin.

It’s incredibly straightforward to set up. From simple page visit conversions to form submission-based conversions (I use the Fluent Forms integration), event tracking in Fathom Analytics Conversions just works.

It now even works with Fathom’s custom domain configuration, as detailed in their documentation (Google it).

^This is something I’ve personally communicated with Duncan, the developer, about. He’s a pleasure to communicate with. And he and his team were quick to support this feature when I mentioned I wanted to see support for custom Fathom domains added to the plugin.

Do yourself a favor and take your Fathom Analytics utilization to the next level by implementing some super easy to configure event tracking for your websites. It’s a huge value add for clients to see the effectiveness of their content marketing and SEO campaigns.

Thanks Duncan and team for creating and continuing to improve on this great, free plugin!