Getting started in the Woo Marketplace

We are excited to have you here! The WooCommerce.com Marketplace connects trusted developers and merchants worldwide to create powerful and flexible online stores.

Why you should sell in the Woo Marketplace

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• Access to a global network of WooCommerce merchants;
• Built-in brand recognition and trust by listing your product in the official WooCommerce Marketplace;
• Revenue sharing designed to support your business growth;
• Opportunities to be featured in WooCommerce marketing campaigns;
• Insights and feedback from a community of active merchants and developers.

Are you a good fit?

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We are looking for products that:

• Solve real merchant problems
• Are secure, well-documented, and well-maintained.
• Follow security, development, and user experience best practices.
• Offer high-quality merchant support.
• Include a clear and sustainable monetization model, whether through direct sales, subscriptions, or another approach.

The agreement

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To join the WooCommerce Marketplace, vendors must offer high-quality, secure products, provide strong customer support, and follow WooCommerce’s guidelines around listings, updates, pricing, and communication. The commercial terms are based on a revenue share model, with 70% of sales going to the vendor.

Read the full Marketplace Vendor Agreement.

The submission journey

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Step 1: Prepare your product

1. Build and thoroughly test your extension or theme.
2. Ensure it meets our technical, user experience (UX), and security standards.
3. Write clear and comprehensive documentation.

Step 2: Apply to the Marketplace

Submit detailed product information, demo links, and test instructions for review.

Step 3: Product review

1. Our team reviews your submission for functionality, security, compatibility, and UX.
2. You may receive feedback and revision requests.

Step 4: Launch and sell

1. Once approved, your product is listed in the WooCommerce.com Marketplace.
2. After launch, maintain and update your product, and provide ongoing merchant support.

Helpful resources

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• Submission guidelines
• Extension developer handbook
• Block theme developer handbook
• SaaS Billing API
• Marketplace Vendor Agreement

Ready to apply?

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1. Become a Marketplace partner.
2. Before you submit, we recommend reviewing the full submission guidelines for detailed steps.
3. When you’re ready, submit your product.

We look forward to helping you succeed in the WooCommerce Marketplace!