The new boss of WPP today launched a £500 million cost saving blitz and took an axe to the dividend in a massive shake up of the “underperforming” marketing services giant amid tumbling revenues.
WPP has announced plans to ...Amid a sweeping overhaul of the advertising group, WPP said it would offload non-core businesses ... WPP Media, WPP Creative, WPP Production and WPP Enterprise Solutions.�.
The group reported for 2025 the worst annual fall in its key top-line metric since the Covid-19 pandemic and projected further declines this year ... .
WPP will combine its agencies into a single company underpinned by AI and data, with four units including a new "WPP Creative", under chief executive CindyRose's strategy to turn around the ad group after operating profit fell 23%.
WPP (LSE.WPP) shares have fallen more than 70% over the past five years ... But it’s not happening yet, after a disappointing 2025 results update hammered the WPP share price by another 5% in early trading Thursday (26 February).
WPP plans to cut £500m in costs as part of a major overhaul unveiled by the advertising giant’s new boss ... As part of the shake-up, WPP will restructure hundreds of ad agencies into four units.