... positioned within the tower ... Its business model combines direct ownership with licensing agreements that allow developers to use the Trump brand for luxury hotels, residential towers and golf resorts.
A vacant block near the center of the Gold Coast’s once glitzy tourist strip is set to become the site of Australia’s tallest tower – and the first with the surname Trump emblazoned across the top ... Of the planned Trump Tower, Tate said.
In 2024, the unfinished towers became a major downtown eyesore after graffiti vandals covered at least 25 floors, followed by dangerous stunts including base jumping that were captured on video and widely shared on social media.