"Sanremo is a strategic event for Webboh, capable of combining physical presence, digital content and community engagement within a single storytelling ecosystem," comments Giulio Pasqui, Brand and Content Manager at Webboh.
Previews, entertainment, games and engaging social storytelling marked "La Notte dei Testi", the first social-driven event by TV Sorrisi e Canzoni dedicated to the lyrics of the songs competing at the Sanremo 2026 Festival.
A diverse programme dedicated to the most anticipated music event of the year will accompany both the public and the artists throughout the Sanremo week, featuring new formats, unmissable events and exclusive content.
... di Sanremo all come before the finale on Via Roma in downtown Sanremo ... "We're extremely proud to confirm our participation in Milan-Sanremo this year," said General Manager Vassili Davidenko.