Latest News for: adweek

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DoorDash’s Toby Espinosa on Commerce Media That Connects National Dollars to Local Demand

Adweek 24 Feb 2026
Plus, how the delivery service built one of the fastest-growing media networks ....
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How Budweiser, Pepsi, and Dunkin’ Won the Super Bowl, and Michelob Ultra Lost It

Adweek 23 Feb 2026
The results of Ipsos' Super Bowl ad recall survey make for deeply uncomfortable reading for many of the brands that committed their budget and teams to a 30- or 60-second spot ....
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Scared Sheetless of Taylor Swift

Adweek 18 Feb 2026
Brand genericide is what happens when you treat trademarks as paperwork rather than a core part of the marketing strategy ....
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Hard Reset: How Lenovo Is Redefining AI PCs, Edge Computing, and Trust

Adweek 17 Feb 2026
Plus, what Lenovo wants customers to understand about the next era of AI ....
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Submissions Open for ADWEEK Tech Stack Awards 2026

Adweek 12 Feb 2026
Entries for the 2026 ADWEEK Tech Stack Awards are now open. From products that enable advertisers to reach and capture audiences to martech platforms that transform how businesses operate, this ....
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Community Is the New Competitive Edge for Sports Marketing

Adweek 11 Feb 2026
This post was created in partnership with DNA Vibe Key takeaways Fandom and culture have redefined what it means to win in marketing today. From social trends to influencer-led moments, ....
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Does the Big Game Still Provide Value to Premium Brands?

Adweek 11 Feb 2026
This post was created in partnership with Ibotta Having a commercial air during the Big Game has always seemed like a no-brainer for brands—the event’s reach and cultural impact are ....
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First-Time Playbooks for the Big Game

Adweek 11 Feb 2026
This post was created in partnership with Tatari There’s a first time for everything—and for marketers, there may be no bigger “first” than the first time debuting an ad during ....
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Why Marketers Need to Think Globally About Engaging Sports Fans

Adweek 11 Feb 2026
This post was created in partnership with Octagon Global expansion is rapidly changing how sports leagues, particularly the NFL, operate and how brands connect with international audiences. It’s also creating ....
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How Brands Build Big Game Momentum Through Data and Cultural Alignment

Adweek 11 Feb 2026
This post was created in partnership with Zappi Landing a spot in the Big Game involves much more than a single commercial. The most effective campaigns are built on months ....
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Technology Kicks Off a New Era in Sports

Adweek 11 Feb 2026
This post was created in partnership with Comcast Business Technological innovation is rewriting the playbook for how sports franchises and stadiums operate and how fans experience the Big Game. What’s ....
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