From Civil Engineer to Digital Marketing Strategist

Helping Solopreneurs and Small Businesses Build, Manage and Grow Online...

With Engineering Efficiency and Professionalism

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Don't Let Tech and Marketing Overwhelm Hold You Back

You started your business because you're passionate about serving your customers. But somewhere along the way, you found yourself drowning in the complexities of digital marketing and technology.

You're spending precious hours:

  • Troubleshooting website issues instead of focusing on clients
  • Feeling overwhelmed by the thousands of digital tools and platforms available
  • Dealing with unreliable freelancers who ghost you or miss critical deadlines
  • Trying to figure out which marketing strategies actually work for your business
  • Struggling to make different tech tools work together seamlessly

Here's the truth:

You shouldn't let these technical distractions prevent you from what truly matters—delivering exceptional experiences to your clients and growing your business.

What if you could have the complexities of tech and digital marketing handled by someone who understands both the technical side AND your business goals?

The Engineering Approach to Digital Success

After 20+ years as a civil engineer, I founded WMappDigital to bring structural clarity to the chaotic world of digital entrepreneurs. Just as engineering projects require careful planning, reliable execution, and future-proof solutions, your digital presence deserves the same methodical approach.

This means:

  • Systematic Problem-Solving: Getting to the root cause, not just treating symptoms
  • Integrated Solutions: Making sure all your digital tools work together seamlessly
  • Reliable Execution: Delivering on promises with engineering precision
  • Future-Proof Planning: Building with growth and scalability in mind

How I Help You Succeed Online

Establishing and maintaining your business online can be overwhelming, intimidating and time consuming... Get your business thriving with done-for-you tech help, digital marketing consultation, or level up your knowledge and skills with online courses.

Professional Websites

Your digital foundation built right

Get a website that not only looks professional but actually converts visitors into customers. Built with your business goals in mind, not just pretty designs.

  • Conversion-focused website design
  • E-commerce and membership platforms
  • Website optimization and redesigns
  • Mobile-responsive and fast-loading sites
Tech Help Services

Don't Let Tech Frustrate You

Get reliable, honest tech support that actually solves your problems. I handle the technical headaches so you can focus on your business.

  • Website maintenance and troubleshooting
  • Tool integration and automation setup
  • Emergency support when launches go wrong
  • Monthly ongoing support packages available
Digital Marketing Strategy

Strategic guidance that drives real results

Increase your online visibility and grow your customer base with results-driven digital marketing strategies. From SEO and social media to email campaigns and content creation.

  • Comprehensive digital marketing audits
  • Custom strategy development
  • Implementation support and guidance
  • ROI focused
Digital Business Courses

Learn and Grow at Your Own Pace

Gain the knowledge, skills, and strategies you need to thrive in the digital landscape. Explore actionable guides and comprehensive courses on successfully running and growing your digital business.

  • Self-paced online courses
  • Practical, actionable strategies
  • Ongoing updates and resources
  • Implementation support

FEATURED CASE STUDY:

How I helped this solopreneur simplify the tech behind her online business and reduce her recurring expenses by 295%

Hi,

I'm William - Founder of WMappDigital

A former engineer turned website developer and digital marketing strategist. I founded WMappDigital.com to support passionate individuals like you in building successful online businesses. With my expertise, you can enhance your digital presence, reach your target audience, and grow your business.

Whether you're an artist, a small interest group, an online coach, a course creator, or a consultant, I have the experience to guide you. My approach is tailored to your unique needs, ensuring that your online presence not only reflects your brand but also drives tangible results.

I've partnered with numerous clients to bring their visions to life, often resulting in long-term collaborations. Let’s work together to create a powerful online presence that connects with your audience and elevates your business.

My Certifications: 
  • Certified Digital Marketing Strategist
  • Certified Content Marketing Specialist
  • Certified Email Marketing Specialist
  • Certified Search Marketing Specialist
  • Direct Response Copywriting Specialist
certified search marketing specialist

Working With Me Is Simple...

Schedule a Call

01

We'll start off with an informal chat about your business, your goals, and where you want help... And see we're a good fit working together.

a Personal Proposal

02

If it sounds like I can help you, you'll receive a proposal that details exactly what I believe you need to do next and how I can fill in the missing pieces.

We Get Started

03

If it sounds like I can help you, you'll receive a proposal that details exactly what I believe you need to do next and how I can fill in the missing pieces.

WHAT PEOPLE SAY

Testimonials

I've already seen a 215% increase in membership sign-ups

William's work on my website will make a significant difference to my business. I've already seen a 215% increase in membership sign-ups and it has been less than 30 days. William delivered more than I expected and earlier than promised.

Looking forward to working with him on my internet marketing strategy. I am referring him to my business associates.

Bill Saulsberry

Entrepreneur

Wow, a person who knows what he's doing, does it well & on time! Pinch me!

After 10 years of dealing with the online world ‘flake factor’ of false representation of skill sets, late delivery by months ++, ghosting… all resulting in long and costly delays of launches and promotions… to say nothing of the frustration, I was at the point of either learning all the tech myself  or walking away!

Then I started working with William, and with that came productivity, integrity and relief!  Wow, a person who knows what he's doing, does it well & on time! Pinch me!  He listened, wrote an outline to be sure we are both hearing the same thing, we made a plan, and he got it done!  He came through 100% of the time, whatever he promised happened just as we agreed to.  The relief I feel is enormous, and with William now covering all the tech bases, I am free to focus my energies on what a business owner should be doing… listening to and solving their ideal clients' problems!

Thank you, William!

Heather Beachum

Solopreneur

I strongly recommend his service

Working with William in one word – demystifying. He makes the daunting task of managing your online commercial website simple. And of course it looks great! It’s not often that you can find someone in the website design and development field that is open to manifesting your ideas. I’ve never got the “this-can’t-be done-so-settle-for-this” affirmation from him. If he isn’t sure about how to get something done, he researches to find a way, which is exactly what I wanted - someone to do that hard work that I’m not wired to do.

Now my website does the heavy lifting, which allows me the time as an artist to do what I do best, create art. If you have a small business like me, and are not the best at the management and entrepreneurial side of things in the digital world, I strongly recommend his service.

Jason Jarvis

Artist/Illustrator

I’m truly grateful to have crossed paths with him.


What truly stands out about William is not just his deep expertise, but his good spirit and genuine desire to help others grow.

He took the time to review and edit my website, providing key recommendations that significantly improved its performance. His keen eye for detail, paired with his thoughtful suggestions, made all the difference in helping me enhance my digital presence.

William’s professionalism, expertise, and supportive nature are unmatched, and I’m truly grateful to have crossed paths with him. If you’re looking for someone who not only excels in his craft but also cares deeply about the people he works with, I highly recommend William Mapp. He’s a true gem in the world of SEO and website development!

Tricia Benjamin

Social Media Manager

William has been a tech lifesaver!

When I encountered some website-building issues that were beyond my capability and could potentially harm my site, I turned to William for assistance. He responded promptly and did the work efficiently and effectively.

I couldn’t be happier with the outcome of William's expertise. I would definitely work with him again and am confident in recommending him.

Francey True

Solopreneur

I am very happy with William’s work and I highly recommend him.

William has been my main website developer for the last year.

He is terrific! William is easy to communicate with and always takes time to understand exactly what needs to be done so he can do it correctly.

He is very talented and skilled. William has been able to accomplish many different tasks on my various websites. He works quickly, efficiently and reasonably.

Additionally, William has been able to identify problems independently and rectify them, which has been extremely helpful to me.

Rena Greenberg

Founder of easywillpower.com and renasorganic.com

The Best Choice for Small Business Owners and Solopreneurs

From our very first conversation, I knew that William saw things differently from most web developers and marketers. His engineering background gives him an insane ability to visualize and build integrated marketing solutions.

Why is this so powerful? Because marketing is complex.

You need to create websites, emails, social posts, courses, funnels, and so many other things that all need to feel seamless and move someone through a journey from not knowing who you are to knowing, liking, and trusting you to help them.

William’s ability to visualize the whole process and apply it to everything that startups or scale-ups need to generate revenue is astounding. If you’re trying to level up your business and you need a stronger approach to your marketing online, then William is definitely someone you need to talk to.

Christina Hooper

Multipreneur / neurospicyacademy.com

Saved My Entire Launch... Couldn't recommend him more!

With William's help, I was able to plug the holes that I had in my funnel that were causing 50% of my traffic to hit a 404 page and never even reach the thank you page (shitty problem to have during Black Friday).

He literally fixed my entire funnel and customer experience within 24 hours of me contacting him and helped me increase my conversion rate in the process. Saved my entire launch.

Couldn't recommend him more!

Cristina Samoila

Entrepreneur

Can't thank you enough

Hey Will, I can't thank you enough for the amazing work you've done for me to date. The thought of having a website designed felt very daunting and intimidating, but from the start you put my mind at ease and reassured me that the process wasn't going to be as scary as I initially thought. You were right.

You have a way of breaking everything down so that even the least tech savvy (aka me) understands exactly what is happening. You had a clear understanding of my vision and you were able to bring it to life. I'm pleased to say your work exceeded my expectations.

Tiffany

Planner Enthusiast

We are very happy with the work he provided

My nonprofit worked with William to redesign and update our website. We are very happy with the work he provided. Our website looks great, and it works as needed. William works quickly and follows instructions well.

He asked for clarification when needed and always strived to make sure we were receiving an end product that corresponded to our vision.

Cole Alexander

Acupuncturist

Definitely worth the investment for any small company thinking of entering the digital realm.

It is indeed a pleasure working with William. To say he is a website developer or digital marketing strategist is an understatement and doesn't completely encapsulate the service he offers. He has a genuine desire to see his clients succeed and realize their dreams by solving their problems.

I am not the most computer savvy. And William was able to explain in layman's language all of the jargon associated with registering our domain name, hosting and getting our website up, taking me through the process step by step. He also gave very sound guidance and support in setting things up so that I could receive payments online, via our website, rather than having to "run down" customers for payments.

As a small start up company, prioritising funding for branding/marketing and advertising was a challenge, but he was willing to work with me to give me very favourable and generous terms on which to pay. He also recognized gaps in my online presence and was able to arrange high quality photos to showcase our products.

I can testify without fear or favour, that William is dedicated to his work and is genuinely driven by aiding small businesses to succeed. Definitely worth the investment for any small company thinking of entering the digital realm.

Martin Lewis

Managing Director, Romlew Food Co. Ltd

FREE Guides, Blueprints and Such...

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7 Day Digital Marketing Refresh

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The Ultimate Content Repurposing Blueprint

DISCOVER How to Create a Month of High-Quality Marketing Content in Just 2 Hours, without hiring expensive freelancers or learning complex AI prompts.

The Ultimate Checklist for Increasing Revenue

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