Crisis Communications
Strategic Planning
Public Relations
Digital Marketing
Content Marketing
When the unexpected happens, it pays to be prepared
A crisis can find you when you least expect it. When it does, it pays to be prepared with a plan. A crisis communications plan ensures that the appropriate personnel can promptly and effectively communicate when needed. A crisis can come in many forms – from an employee issue to a data breach or damaging online review. In these challenging situations, we’ve got your back, providing strategic communications support to help you navigate confidently.
Here is how it works:
We start with detective work. We begin by understanding your unique organization. Through a custom-tailored questionnaire and in-depth research, we’ll gain a clear picture of your communication preferences, brand strengths and vulnerabilities and potential threats. This ensures that the plan is customized to your specific needs.
We facilitate scenario planning. Then, we guide you through a planning session, simulating various scenarios and crafting effective response strategies for each. We’ll identify key audiences, map out your internal crisis team and develop clear messaging – all before a crisis occurs so the plan is ready when you need it.
We produce a comprehensive plan. Following our collaborative session, you’ll receive a comprehensive plan that’s more than just a document. It’s a roadmap for confident action. It includes streamlined processes and procedures, a designated crisis team with clear roles and easy-to-access contact information, a risk matrix, pre-written holding statements and a detailed “Golden Hour” response plan for immediate action.
After this experience, you will be prepared for the unknown. However, if the unknown happens before you have a plan, we can help with that, too!
Need crisis communications support now?
Every minute counts – contact us for help!
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