Quick Wins for Conversion Rate Optimisation on Shopify

As of 28 June 2025, the European Accessibility Act (EAA) has required digital services to comply with WCAG 2.1 AA, including services provided by companies outside the EU. An early WCAG audit mitigates the risk of fines, legal claims, and reputational damage. What is the WCAG 2.1 AA standard? The WCAG 2.1 AA guidelines (Web […]

We went shopping again. We bought Pulsify Innovation Consultancy and its client portfolio, a respected local marketing & Web3 consultancy. With this move, we've bridged European and Middle Eastern SMEs, fostering innovation and global growth opportunities.

Most AI transformations crash because companies treat them like IT projects instead of business revolutions. You're probably making at least one of five predictable mistakes that burn budgets while competitors race ahead with intelligent AI automation. These errors aren't technical – they're strategic, and fixing them means the difference between real competitive advantage and expensive failure.

Drowning in disconnected data from CRM, marketing platforms, and financial systems? AI agents transform information chaos into actionable intelligence by continuously monitoring all your platforms simultaneously, spotting patterns humans miss, and delivering clear recommendations in real time. Discover how AI integrations connect your entire tech stack to turn raw numbers into smarter, faster business decisions without the manual analysis bottleneck that slows competitors down.

Web3 is often judged through market activity, yet markets are a weak signal for long term progress. Prices and narratives react quickly. Infrastructure and products do not. This mismatch creates the impression that development slows when attention fades. In practice, many of the most important layers of Web3 are built during periods of low visibility. […]

2026 Is an Execution Year, Not an Experiment Web3 and artificial intelligence are entering a phase where experimentation gives way to execution. By 2026, most of the core technologies underpinning decentralised systems and advanced AI models will already exist. The differentiator will no longer be technical novelty, but the ability to deploy these systems within […]

Increasing your conversion rate on Shopify is easier than you might think – with targeted quick wins, you can get more out of your existing traffic without expensive advertising campaigns. There are specific measures that deliver quick, measurable results, especially for Swiss shops. This article shows you tried-and-tested strategies for conversion rate optimisation that you can implement immediately.

Shopify Markets enables international sales from a central admin – without separate shops per country. You control currencies, prices and payment methods specific to each market and benefit from automatic, percentage or fixed pricing logic. Especially for Swiss retailers with DACH ambitions, the system offers clever solutions for currency risks and local peculiarities.

When deciding on how to launch a new product or enter a new market, startups tend to adopt either the more traditional, resource-intensive strategy, or the sales-led strategy. There is, however, a third way where the product itself becomes the main sales and marketing tool. What is the right go-to-market strategy for a startup?  Most […]

When Rokker's Dataforce ERP connector kept failing, we rebuilt it from scratch and merged their Shopify stores – cutting monthly costs by CHF 2000. The new ERP integration went live in December 2025, but price calculation mismatches and rounding differences nearly derailed automation. Here's what the PoC revealed, how we fixed the connector, and why involving your marketing agency early actually matters.

Discover how Google's AI Overviews are transforming search results and what it means for your SEO strategy. From understanding the nuances of AI-generated content to optimizing for Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT), our guide delves into actionable strategies to maximize your visibility and drive organic growth.

With the arrival of GA4 due to the end of data collection by Universal Analytics (UA) on 1st July 2023, it is necessary to prepare your new GA4 environment and put in place all the required solutions to continue to collect reliable data in order to continue to make good marketing and operational decisions. This […]

Choosing between a CMS upgrade and full website relaunch can feel overwhelming, but the answer is usually simpler than you think. If your system is outdated, unsupported, or constantly fighting you, a relaunch often saves money and headaches in the long run. This guide walks you through six practical questions that reveal exactly which path makes sense for your business right now.

Integrating your CMS with ERPs and CRMs transforms disconnected business systems into one automated workflow that eliminates manual data entry, keeps content instantly updated, and enables powerful personalization. Modern platforms like Payload CMS make these integrations surprisingly accessible, delivering measurable ROI through time savings and improved customer experiences.