Turn Pixels into a Decision System.
Not a Guessing Game.
WBN Intent Engine is a Control Layer that decides when your Meta/Google/GA4 events are allowed to fire — based on intent, not traffic volume. Agencies use it to stop feeding ad platforms with low-signal visitors, build cleaner audiences, and prove ROI with deterministic rules and logs.
Important: WBN Intent Engine doesn’t “run ads”. It controls the signals that feed ad platforms — so your remarketing inputs become deliberate, measurable, and scalable.
Intent Engine: Pixel Orchestration for Agencies
Analytics tells you what happened. Pixels fire on everyone. Intent Engine is the missing middle: a deterministic decision layer that controls who gets tagged, which events fire, and why. That’s how agencies build consistent results, cleaner audiences, and client trust at scale.
Competitor & Comparison Intent Sources
Define what “high intent” looks like
Add competitor URLs (and “vs / alternative” patterns) and map them into an intent model. WebNest evaluates first-party session context and decides whether event activation is allowed.
- URL-level intent sources
- Explainable qualification logic
- Measurable per source & segment
Rules, Gates & Governance
Only allow high-signal sessions
Route events based on explicit rules: context, page patterns, behavior, and guardrails. Block low intent and stop polluting your remarketing audiences.
- Deterministic “if/then” routing
- De-dup / stability guardrails
- Cleaner audiences over time
Integrations + Auditability
Meta • Google Ads • GA4
Connect your tracking stack and validate behavior end-to-end: which source qualified, what rule fired, what was blocked, and why.
- Unified orchestration
- Decision logs (audit-ready)
- Client-friendly proof of value
How It Works
A tight workflow: connect tracking, define intent sources, set routing rules, validate with logs, and iterate. No spaghetti setup. No black-box guesses.
4-Step Agency Workflow
Connect Platforms
Hook Meta Pixel, Google Ads tags, and GA4. WebNest becomes your routing layer.
Define Intent Sources
Add competitor URLs and “vs/alternative” patterns. Decide what qualifies as evaluation intent.
Set Rules + Guardrails
Gate event activation by conditions and stability protections (de-dup, safe defaults).
Verify with Logs
See fired/blocked decisions with reasons. Keep what works. Kill what wastes spend.
Why Agencies Win With a Control Layer
The #1 reason remarketing underperforms is not “ads” — it’s dirty audiences. When everyone is tagged, your budget optimizes for noise. Intent Engine fixes the input.
- Default pixels: tag all traffic → audiences get polluted → higher CPA over time
- Default reporting: explains loss after it happens — no operational control
- Intent Engine: qualifies sessions and gates events by rules → cleaner cohorts
- Agency result: repeatable setups, faster onboarding, better retention, clearer ROI
Systems (Built to Work Together)
Intent Engine is the core. GEO + SEO + Image Optimizer make the platform accurate, verifiable, and fast — so your growth stack behaves predictably across clients.
Intent Engine
Decision layer for pixels & events
Qualify intent and gate event activation. Cleaner audiences, less waste, explainable outcomes.
- Source → segment orchestration
- Meta + Google + GA4 routing
- Audit logs & governance
GEO (Entity Engine)
Service + area knowledge graph
Defines verifiable entities: services, locations, and governed relationships. Makes signals explainable to machines.
- Controlled JSON-LD
- Service ↔ Area nodes
- Authority layer
SEO Infrastructure
Higher-quality meta operations
Works above existing SEO plugins. Improves reliability of meta descriptions and audits quality at scale.
- Non-destructive workflow
- Bulk operations
- Quality audits
Image Optimizer
Performance + cleanup
Keeps sites fast: optimize media weight, reduce bloat, and improve delivery without breaking layout.
- Optimization workflow
- Cleaner assets
- Faster pages
Resources & Support
Docs, onboarding, and support — designed for real deployment, not demos.
Getting Started
Install, connect tracking, define sources, set rules, validate routing with logs.
- Agency-ready setup checklist
- Safe defaults + rollback
- Testing workflow before production
Documentation
Technical docs for developers and agencies.
- Integrations overview
- Rules & signals reference
- Best practices + troubleshooting
Legal
WebNest systems are provided "as is". Results vary by site, traffic quality, and configuration. Terms · Privacy · Disclaimer
Ready to run pixels like a system?
Start with Intent Engine as the control layer, then expand into the WebNest stack.